DR.VEGAN Stay Calm
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Generic brief information for all
We're looking for an authentic direct-to-camera testimonial, that feels like a friend sharing advice. Please use the brief as a base and feel free to tweak, make it your own and incorporate your own experiences that relate to the product.
We're also keen to showcase the product in the shot and ensure there is enough room so we can crop to different format sizes including horizontal.
Structure of Testimonial
- Address common symptoms, call out the problem - talk about your personal experience with the health concern, you can even mention past things you’ve tried that didn’t work
- Position product as a solution to that problem
- Share positive results that you’ve personally experienced with the product
- Re-affirm decision by highlighting key USPs
- Reiterate positive impact
- Mention whether you would continue to take it and Encourage viewers to try it too
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Stay Calm
Visual: Speaking directly to camera, in a living room scene or in a scene like sitting in a car about to go out
Hook options that can be used as is or as inspo:
- I never wanted to leave the house because I was so anxious
Script Points That Can Be Included:
I suffered with anxiety for years. It was a daily struggle, every single day. It almost just became a normal part of my day. I hated it, it’s the most debilitating feeling.
[Go into a bit about your personal experience]
I’m not a fan of taking perscription medication, I wanted a natural solution that worked.
Visual: bring product into frame
I saw an ad for Stay Calm and thought let me give it a go, it’s exactly what I was looking for, a natural solution that had no nasty additives in it and I didn’t need a prescription for it.
Visual: hold up product
All I can say is WOW. Within a week I started to feel the difference. I was so much more calmer, definitely less anxious and tense. More clear headed. I’m sleeping better. Just overall feel more balanced.
Visual: keep holding it throughout the video
I just feel so much more capable in coping with things that prior to taking would have stressed me out. I’m getting through my days with greater ease. Stuff that used to stress me out feels like a walk in the park.
CTA:
I didn’t think it would work so well and I’m so glad it did! I can’t imagine my life without Stay Calm now. It’s become part of my daily routine and it is not going anywhere anytime soon! I feel like the best version of myself and it’s all thanks to Stay Calm! Give it a try and feel the difference for yourself.
Visual: at the end, get up, get your bags and have a clip of you leaving the house / car
DO:
- Please film in natural bright light
- Add engaging captions to your video, and remember to submit the version with and without.
- Shoot high-res
DON’T:
- Don’t say tablets, say capsules instead. (Capsules are much cleaner!)
- Don’t over edit photos, we like natural for body positivity.
- Don’t have more than 2 capsules out at a time for regulatory purposes.
- Don’t take our product alongside other brands and especially not tablets.
- Don’t show the pouch ripped open in photos, it should be sealed.
Other visuals to film, that can be slotted in:
- Showing the package come through the letterbox
- Unboxing
- Taking one capsule
- Depicting the pain points
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At DR.VEGAN we care about your health, whatever your diet. Everyone deserves to support their own health without compromising the planet. Our supplements are formulated to protect both simultaneously.
We bring clarity, ethics and expertise to your nutrition and wellness. Made in the UK and led by science, our unique formulas are created by expert nutritionists with clinically studied plant-based ingredients, that work.
We use the most bio-available, effective ingredients at optimal levels to make a real difference to people's lives. Our formulas contain zero nasty additives, zero animal ingredients and zero bulking or anti-caking agents. Clean, 100% vegan and accessible for all. Packaged in plastic-free and home-compostable pouches, with your stylish and convenient refillable Pill Tin in your first order. We're plant-based inside and out.
https://www.wildnutrition.com/
https://www.yourheights.com/
We are expert and honest. We educate people in nutrition and health, but also like to break taboos and discuss topics openly so no one feels they are alone in their health concerns.
https://www.wildnutrition.com/
https://www.yourheights.com/
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