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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary

Project Name
Christmas Morning Breakfast
Brand
Milk&More
Brand
Website
Compensation for this project
$100
Duration
15-30 seconds
Format
Physical product
Yes

The Brief

Description

We would like to showcase a breakfast table being set up for Christmas morning breakfast to showcase all our products

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

At Milk & More, we are committed to making sustainable living accessible to all. Our mission is straightforward: curate the highest quality products and brands and deliver them to our customers in the most environmentally friendly manner.

We are not your average online grocery store; we are the largest online milk and grocery doorstep delivery service in the country. With a dedicated team of nearly 1,000 milkmen and milkwomen, we ensure that our customers receive the freshest milk, delivering almost 80 million one-pint glass bottles annually.

But our offerings extend beyond milk. We provide a carefully selected range of nearly 400 fresh groceries, weekly essentials, and top-quality refillable products, all delivered to our customers' doorsteps up to three times a week. 

Our community of customers receives nearly 1 million deliveries each week, with a significant portion fulfilled by our fleet of electric vehicles, one of the country's largest. At Milk & More, we're your early morning dream team, delivering to your doorstep by 7 am, with no need to wait in, and enjoy free delivery with no minimum order. For added peace of mind or those last-minute moments, you can change or make an order up to 9 pm the night before.

Main Concept
Script/Description of Scenes

Opening scene immediately needs to feel like Christmas morning and preparing for Christmas breakfast 

  • making tea, 
  • laying out fresh croissants, 
  • making scrambled eggs, 
  • toast popping, 
  • eating some chocolate, 
  • bacon sandwiches. 

We just want to showcase as many Milk&More products as possible. (aesthetic!)

----

Please record a voiceover for the duration of the video:

  • related to the 'text' above but doesn't need to be word-for-word, make it your own 
  • additional USPs, feel free to include what relates to you:
    • The best produce for Christmas Breakfast including fresh British milk in iconic glass bottle
    • Huge range of products from yoghurt, juice, kefir, cereals in refillable packaging - just leave out when finished for collection (reduce packaging waste)
    • Curated range of artisan suppliers - we focus on championing small scale suppliers 
    • Delivered to doorstep by 7am - no need to wait in
    • Free delivery with no minimum order

Please note we do not deliver on Christmas morning

Additional information

Please ensure we deliver to your house via our website. Once confirmed we will send you a voucher with a product list to order. Please ensure you have Christmas decorations.

SHOPPING LIST:

  • Milk or Alternative Milk in GLASS - 2x
  • River Cottage Natural Yoghurt - 1x
  • River Cottage or Brown Cow Flavoured Yoghurt   - 1x
  • Kefir - River Cottage or Good Company  - 1x
  • Juice - Village Press (any), M&M brand or Organic Orchard  - 2x
  • Good Club Granola -please order mason jars if you need - 1x
  • Good Club Cornflakes - please order mason jars if you need - 1x
  • Daylesford Stawberry Jam - 1x
  • Cocoba Reindeer Hot Chcolate Bombe - 1x
  • Seven Seeded Croissants or Pain Au ChocolateSeven Seeded Bread
  • Eggs (any) - 1x
  • Bacon (any) - 1x
  • River Cottage Ketchu - 1x
  • pButter - all things butter - 1x
  • Daylesford Chocolate Buttons  - 1x
  • Milk&More Hessian Bag  - 1x
Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Milk&More
Pronunciation
Social Media
Category
Food/Beverage
About

At Milk & More, we are passionate about encouraging people to eat well and live sustainably. Our mission is to deliver a positive impact on local communities, the environment and ultimately you.

At the heart of our business is our iconic milk and alternatives delivered in glass bottles. We deliver nearly 80 million 1-pint glass bottles each year, each re-used 28 times. But we know our customers want more than just milk and that is why we also offer a highly curated range of products that meet the diverse needs of our audience.

We have a team of over 1000 milkman and women, who complete their rounds up and down the country whilst we sleep to ensuring our customers have a truly fresh start to their day.

Deeply rooted as a British icon, we celebrate and leverage our milkman heritage to drive the transition to a reusable future and become the Home of Refill. We are able to lead this movement because our delivery model makes it as convenient as possible for our customers to join the Refill Revolution by simply leaving all their empties outside when finished.

But our commitment to a sustainable future does not stop there, we also seek to minimise delivery emissions through the use of our electric fleet, all charged by renewable energy.

Milk&More

Brand Guidelines

Competitors: Modern Milkman and Abel&Cole

Tone of voice

As a brand, we are easy-going, polite (but not formal), wholesome, helpful, empathetic, and positive with a subtle twist of humor. We are not preachy, cocky, or confrontational.

Competitors/similar brands

Competitors: Modern Milkman and Abel&Cole

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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