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Project Summary

Project Name
1) I just found THE best stain removing hack!
Brand
Branded
Brand
Puracy
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
Yes

The Brief

Description

Create a cleaning video while showcasing the efficiency of Puracy Stain Remover and refills. The purpose of the video is for paid advertising, to convert new customers to the brand.  The Content may be used on social media channel(s), Amazon Shop and other ecommerce platforms or marketplace. 

Share the process of removing stains in your clothes, furniture and many others. Showing before and after results are crucial. Script is provided to make sure we focus on the unique selling point of the products. We want to capture audiences who are likely to use the products, especially moms. We're looking for creators who resonate with the script provided, so you're happy to strictly follow it. 

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Brand: Puracy was founded to create simple, easy to use solutions derived from nature to clean your world and everything the world throws at it. With each use of Puracy natural, non toxic cleaning and personal care products, you're helping build a Healthy Family, Cleaner Environment, and a Caring Community. 

The brand continues to develop plant-based cleaning and personal care products that are natural and safe for the environment and for the whole family. Share how Puracy products contribute to a cleaner, greener home without compromising effectiveness. 

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Puracy Stain Remover was specifically developed to remove all stains, nasty odors, and mysterious blemishes from all types of fabrics. Each bottle contains enough concentrated stain-fighting power to eradicate over 1500 stains. In fact, this is the only stain remover you will ever need. 

  • Color-safe and non-caustic, Guaranteed to safely remove all clothing stains and odors-  whether the stain was made 3 minutes ago or 3 years ago. 
  • All Stain & Odor Sources: Eliminates grass, berries, blood, sweat, oil, red wine, cosmetics, dairy, avocado, turmeric, watermelon, pee, poop, vomit, grease, deodorant, dead skin, pet accidents, and more.
  • All Water-Safe Fabrics: Thoroughly cleans clothing, linens, carpets, mattresses, couches, floor mats, dress shirts, fitness gear, denim, delicates, bedding, car seats, cloth diapers and all other washable fabrics.
  • Only Pure Ingredients: No sulfates (SLS, SLES, SCS), phosphates, bleach, peroxide, brighteners, salicylates, parabens, petroleum-based ingredients, animal by-products (cruelty-free), perfumes, or dyes
  • Kid and pet friendly
  • 98.95% Natural ingredients: Powered by All 6 plant-powered enzymes and vegetable-based cleansers

Available in a convenient 4-ounce travel size, 12-ounce spray bottle, 16-ounce spray bottle, and the best value - a 48-ounce refill pouch.

Choose sustainability with our Stain Remover refill options. Our biodegradable, concentrated formulas and refill pouches significantly reduce waste and conserve resources, making every clean step toward a greener planet. 

  • 600,000 plastic bottle prevented thanks to our refill packaging
  • Refill pouches save more than 90% in plastic, water, energy (vs. same amount of product in bottle)

Save up to 42% in purchasing the refills vs bottles 

Main Concept
Script/Description of Scenes

Please click and download the link, we provided instructions, do's and don'ts and script. https://app.air.inc/a/cIzeoWsFy 

We provided a script with sequences. Please ensure to strictly follow it.

Additional information

Don’t forget to just be you and stay authentic to your own style and approach!

Sample profile of creator : moms, family and home cleaning creators.

We provided a script with sequences. Please ensure to strictly follow it.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Branded
Pronunciation
Social Media
Category
Other
About

We build, acquire & scale e-commerce products into omnichannel and social brands that people love.

Brand Guidelines
Tone of voice
Competitors/similar brands
Details on brand
Name
Puracy
Social Media
Category
Home and Living
About
Puracy was founded to create simple, easy to use solutions derived from nature to clean your world and everything the world throws at it. With each use of Puracy natural, non toxic cleaning and personal care products, you're helping build a Healthy Family, Cleaner Environment, and a Caring Community. The brand continues to develop plant-based cleaning and personal care products that are natural and safe for the environment and for the whole family. Share how Puracy products contribute to a cleaner, greener home without compromising effectiveness.
Brand Guidelines
Ambience / Setting โ— Puracy products are designed for "real life" so a well-lit studio setup may look too staged. โ— Shoot in a well-lit setting during the daytime. A setting that's relatable to our customers is best: bathroom, kitchen, nursery, laundry room, living room. โ— Unless you're known for wearing all white/black, bright colors always do well to catch user attention. Doโ€™s - Must show the before and after using the products - Show tough stain in the video - Use your phone for a more authentic experience - Focus the camera into the product/s at any point during the duration of the video. - Flow should be as natural and authentic as possible. - Mention Puracy in your voice over or text overlay. - Mention that you can find the product via our website: https://puracy.com/ or Amazon Don'ts - Do not show other brands in your video - Avoid using "All-natural" and "Chemical Free" - Do not sound scripted - speak naturally and conversationally - Do not sit too far away from the camera - Do not look back and forth at a laptop to read your scripted lines - Do not wear branded clothing with logos or patterns - Do not reference other brands in your content
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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Submitted on:
July 1, 2024
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