Pooch & Mutt Small Dog Complete Superfood
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Objective: Increase brand awareness, engagement, and sales of Pooch & Mutt’s Small Superfood Dry Food
Please only apply if you have a SMALL DOG breed (under 8kg). Ideally one of the following breeds or similar: Dachshund, Yorkshire Terrier, Shih Tzu, Maltese, Papillon, Bichon Frise, Miniature Poodle, Pomeranian
Messaging:
The campaign should highlight the fun, playful nature of the brand while also emphasising the product's unique, healthy ingredients.
Tone and Style: Fun, informative, engaging, and authentic. The content should show real dogs and their owners enjoying the product in a light-hearted and amusing way.
Core Message: Vet approved, complete, dry, grain-free & junk-free, naturally hypoallergenic food in miniature kibble for small adult dogs.
MUST CONFIRM STORYBOARD WITH US FIRST
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https://www.poochandmutt.co.uk/products/small-superfood
Pooch & Mutt Small Superfood Dry Food
For the pampered pooches in the pack, we've developed this grain-free Complete Superfood dry diet in miniature kibble for small dogs with mini mouths. Containing a high meat content from lean chicken and a host of fresh and natural nutritious vegetables including kale, spinach and cranberries - this food is high in vitamins, minerals and antioxidants to improve immunity and provide optimal health. This superfood has also been boosted with prebiotics to help aid healthy digestion, alongside a Calm+Care supplement to promote overall physical and mental health. Your pet’s diet may soon put yours to shame!
This delicious recipe is packed with natural goodness to keep your pooch feeling great both on the inside and out, helping you to be confident that you're giving them everything that they nutritionally need to live their best life.
With a Small Dog, Puppy, Adult and Senior option, our Superfoods range caters to all and gives you the ability to feed a premium diet for the duration of your beloved pet’s life. Fresh and filling, dogs can’t get enough of the meaty taste in this range and even the fussiest are soon won over.
Naturally Hypoallergenic: Formulated without wheat, corn, rice, beef, soya or dairy products.
This food is formulated with no added artificial flavours, colours or preservatives, with no grain, cereal or gluten and with non-GM produce.
Hooks:
- Attention small pup parents! I found the best small kibble and my dog absolutely loves it
- Small dog parents, listen up! I finally found a small kibble my dogs name/small breed loves
- If you’ve got a small dog that struggles with large kibble - you need to try Pooch & Mutt’s Small Complete Superfood
- I finally found a small kibble food my small breed loves
- Are you struggling to find dog food that your small fussy pup will eat?
Concept idea: Show how the Pooch & Mutt Small Superfood is the ideal choice for small dogs for optimal health.
Product Highlight: The Pooch & Mutt Small Superfood should be clearly visible and central to the content. Highlight some of the product's benefits highlighted below (e.g.,) through visual or verbal cues in a natural, non-salesy manner. Please do not read the product benefits word for word, adapt them to feel natural in your voice over.
Key Product Callouts:
Grain free, with added prebiotics - great for dogs with sensitive tummies
Miniature-sized kibble designed for small dogs, to help them chew and swallow
High protein, with tasty chicken for energy and muscle maintenance
Packed with nutrients from fresh fruit and vegetables, including kale, blackcurrants and beetroot to keep your pooch feeling great both on the inside and out
Bursting with Omega 3 and 6 from natural sources such as salmon oil and linseed, for healthy skin and a soft and shiny coat.
Shots you could include:
Opening Shot:
Owner talking to the camera, small dog in the shot to showcase small breed in line with the hook
Product Showcase:
Pan across the Pooch & Mutt Small Superfood packaging (front & back), highlighting key product callouts such as "Grain-free," "Miniature-sized kibble," and "Packed with nutrients." using text
Ingredient Close-up:
A detailed shot of the miniature kibble in hand, showcasing its size and texture.
Preparation Scene:
Owner scooping the food into the dog's bowl, to show the easy and enjoyable feeding routine.
Dog Enjoying Meal:
The small dog happily munching on the Pooch & Mutt Small Superfood
Playtime:
Energetic shots of the small dog playing, running, and doing tricks to showcase a happy and healthy pet.
Owner-Dog Interaction:
A heartwarming moment of the owner with the dog, emphasising the bond created through good nutrition.
Closing Scene:
Owner talking to camera with dog by their side
We are open to creativity so if you want to amend the script at all and make it your own then feel free to be creative with it and make it feel authentic!
Video editing requirements:
- Key edit elements we are looking for: Comic elements, close up shots, ASMR shots, some shots of creator in screen to add personal element
- Showcase a happy dog with movement and energy where possible.
- Ensure each frame lasts not more than 3s (where possible) to ensure the video is engaging throughout.
- Voiceover/Text to speech to be very enthusiastic.
- Please film in natural light and in high-res and no blurry footage.
- Add engaging captions to your video and remember to submit the version without!
- Keep it lively and energetic - we want to encourage the audience!
- Please don't sound like you're reading off a script.
- When writing the brand name in captions use 'Pooch & Mutt'.
- Share your storyboard with Rachel prior to filming
- Please ensure music used in videos are cleared for commercial use
Subtitles: NONE - Please submit your Raw Edit only, we will take care of the subtitles on our side as we have particular branding.
Please check you have covered off the key edit elements we are looking for. Let us know of any allergies the dog may have. Please ensure we are told what breed of dog you have and we need to ensure that none of the dogs have a bark ecollar, docked tail or docked ears. E-mail dog photo to rachel@usetwirl.com if you haven't already!
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We know that a healthy mind is just as important as a healthy body. But should that thinking be limited to humans?
We've created an enhanced series of natural meals, treats and supplements that does good and tastes good, to give your pet the optimal ingredients needed to boost their mood and behaviour, paw in paw with their physical health.
Guidelines: Always use Pooch & Mutt, not Pooch and Mutt. Make sure no competitors are visible in content (any other dog food, treats or supplements brands).
In the past our customers love fun, creative and engaging content. We want our reviews to tell a real story, and to be trustworthy as we believe our brand really does delivers incredible results and dogs love it!
Target Demographic
Dog owners who believe that they should give as much care and attention to their pets health as their own. Our strategic target customer is defined by their mindset and attitudes rather than life stage or demographics, but characteristics to note are:
More likely to be female
Likely to be financially assured
More likely to be urban rather than rural
Mix of ages but tendency to be +25 and upwards
Mix of with or without family
Butternut Box, Tails.com, Lily's Kitchen, Pure Pet Food, Forthglade Complete
UGC to be fun and humerous. We are a young fun brand with a lot of knowledge to share. We love playing with our bright brand colours and being playful with our content.
Butternut Box, Tails.com, Lily's Kitchen, Pure Pet Food, Forthglade Complete
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