This project requires a physical product
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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
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You have been selected for this project!
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
Congratulations, you've been selected for this project! 🎉

Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Your shipping address
*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
Edit Address
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Project Summary

Project Name
THIX - Unboxing Review
Brand
Otherway London
Brand
THIX
Compensation for this project
$120
Duration
15-30 seconds
Format
Physical product
Yes

The Brief

Description

We'd like a 15-25 second clip discussing the benefits of our Shampoo and Conditioner.

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Pioneering Caffeine Shampoo and Conditioner combo packed full of Proteins and Vitamins for thicker, stronger and healthier hair. Formulated by experts in the UK using scientifically proven ingredients.

TIP: Please share picture of bathroom when applying. 

Main Concept
Script/Description of Scenes

Please stick to the script where possible, but make it sound natural to you! Feel free to change wordings slightly to match your natural speaking.

  1. Opening Shot - DTC Box Opening, show logo on box 
    1. (Voiceover I’ve started using THIX as part of my go to hair routine)
  2. Second Shot - Opening Box and showing product 
    1. (Voiceover It comes in this recyclable aluminium packaging so its plastic free )
  3. Third Shot - Show Shampoo Bottle in Shower / with water droplets on it 
    1. (Voiceover It uses a caffeine formula, my hair definitely feels thicker and stronger after using it) 
  4. Fourth Shot - Smell bottle 
    1. (Voiceover It has a mint and Eucalyptus scent, I can feel these ingredients working on my scalp when I use it)
  5. Fifth Shot - Show the shampoo being lathered into hair
    1.  (Voiceover THIX is Sulphate free, Silicone free and Paraben free so its healthier for my hair long term)
  6. Sixth Shot - Show the bottles on the Shelf / Bathroom Cupboard 
    1. (Voiceover and it’s Vegan and Cruelty Free so no guilty conscience)
  7. Eight Shot - Show yourself bouncing your hair with the product placed in front of you and smiling
    1. (Voiceover use the code below to get 20% off your first order)

While listing out please keep each bold point overlaid on screen.!

Additional information

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without!
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use CapCut or similar.

SUBMITTING FORMATS

  • for your first submission, please deliver the 9x16 format with and without captions
  • After any revisions and sign off, please deliver all other formats requested by the brief. This can easily be done via CapCut so you do not need to film or edit multiple times. If you need support, reach out to us!

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Otherway London
Pronunciation
Social Media
Category
Marketing agency
About

Born in 2013, Otherway is a strategically-led studio where design and communications work together.

We launch, transform and invest in brands to create a more positive future.

Based in London and San Francisco, our multi-disciplined team is a collaboration of strategists, designers, writers, creatives, producers and digital experts – all full of smart ideas and a fearless attitude to help our partners succeed.

Brand Guidelines
Tone of voice
Competitors/similar brands
Details on brand
Name
THIX
Social Media
Category
Beauty/Cosmetics
About
Created for real people, with real results. We know first-hand how life changing thinning hair can be. So, we created THIX as a trusted and reliable solution to look after the hair you’ve still got, whilst you’ve still got it. In an independent study, 82% of users said their hair was thicker after using THIX.
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

Your content

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When you have new content ready, please upload it here. Please make sure to follow the brief and upload all necessary files.
The raw edit without text and music overlays
The final (edited) file version
All required formats

File 1

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