One Step Glowy Routine
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
One-step non-makeup routine for glowy skin
TIP: share makeup / beauty examples!
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Garnier Daily UV Glow - product claims have been included in the link section of brief.
Please share script/storyboard ahead of filming!
Hook: something along the lines of "1 step glowing skin"
Talent walks us through an easy one step routine for natural glowy skin without the need for makeup.
Clip of them speaking is overlaid on top of pictures showing different steps of the process.
First an extreme close-up of the glowy face, then we show the product, application and a view of the full face with results again at the end.
Overall, the tone should feel very conversational, light and fun. It should not come off as sales-y so please avoid taking lines directly from the website or product comms below and saying them word for word; ad-lib and bring in your own flare!
For example: "Up to 24 hours of Hydration" should be changed to something more like "leaves my skin feeling super hydrated" or even a simple "really moisturising".
Please avoid using any traditional CTA's that sound extremely sales driven and inauthentic, such as "go get yours today", etc... keep the tone conversational and fun!
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Please do not wear any branded clothing and avoid excessive jewellery.
Please keep TikTok safe zones in mind. We’ve included a safe zone guide in the link section we’d like you to follow.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Please refer to project briefs
Please refer to project briefs for individual TOV notes, as each client and project may be different
Please refer to project briefs
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