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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
Congratulations, you've been selected for this project! 🎉

Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
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Project Summary

Project Name
One Step Glowy Routine
Brand
Founders Makers
Brand
Garnier
Compensation for this project
$125
Duration
30-60 seconds
Format
Physical product
Yes

The Brief

Description

One-step non-makeup routine for glowy skin

TIP: share makeup / beauty examples!

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Garnier Daily UV Glow - product claims have been included in the link section of brief.

Main Concept
Script/Description of Scenes

Please share script/storyboard ahead of filming!

Hook: something along the lines of "1 step glowing skin" 

Talent walks us through an easy one step routine for natural glowy skin without the need for makeup. 

Clip of them speaking is overlaid on top of pictures showing different steps of the process. 

First an extreme close-up of the glowy face, then we show the product, application and a view of the full face with results again at the end. 

Overall, the tone should feel very conversational, light and fun. It should not come off as sales-y so please avoid taking lines directly from the website or product comms below and saying them word for word; ad-lib and bring in your own flare! 

For example: "Up to 24 hours of Hydration" should be changed to something more like "leaves my skin feeling super hydrated" or even a simple "really moisturising". 

Please avoid using any traditional CTA's that sound extremely sales driven and inauthentic, such as "go get yours today", etc... keep the tone conversational and fun!

----

Please do not wear any branded clothing and avoid excessive jewellery.

Please keep TikTok safe zones in mind. We’ve included a safe zone guide in the link section we’d like you to follow.

Additional information

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Founders Makers
Pronunciation
Social Media
Category
Marketing agency
About

A creative partner to Europe’s leading challengers, scaleups and major brands. 

Making high-impact strategies, evocative brand identities, unmissable campaigns and cut-through content. 

Shaping perceptions, decisions and behaviour for people and brands who want to do more than just move the needle.

It’s a slingshot state of mind.

Brand Guidelines

Please refer to project briefs

Tone of voice

Please refer to project briefs for individual TOV notes, as each client and project may be different

Competitors/similar brands

Please refer to project briefs

Details on brand
Name
Garnier
Social Media
Category
Beauty/Cosmetics
About
SUSTAINABLE BEAUTY Garnier brings beauty to vast numbers of consumers and is also committed to sustainable sourcing. We constantly try to reduce the environmental footprint of our packaging and try to improve the ecological profile and biodegradability of our formulas.
Brand Guidelines
DONT show any products outside of the L'Oreal family. Don't use any single use plastics or environmentally unfriendly appearing props. Stay away from using plastic props, bottles, ect generally. Keep any makeup and accessories or jewellery very minimal. Hands should be clean and ideally have natural looking nails (colour and length)
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

Your content

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When you have new content ready, please upload it here. Please make sure to follow the brief and upload all necessary files.
The raw edit without text and music overlays
The final (edited) file version
All required formats

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Please note: It may take up to 10 min until your assets are shown here.
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