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Project Summary

Project Name
The Best Ingredient for Mature Skin
Brand
Ellipsis Brands
Brand
Q+A
Compensation for this project
$120
Duration
30-60 seconds
Format
Physical product
Yes

The Brief

Description

A video describing the benefits of Peptides for mature skin

# Variations
Additional Variations
0
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about
Main Concept
Script/Description of Scenes

Script can be adapted to suit tone of voice of creator, as long as key messaging is covered

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Requirements

Brand name is pronounced ‘Q and A’

Record a voiceover/script to fit the speed of the corresponding video

Film in bright, natural lighting

Film in a home setting, ie bathroom, bedroom or other clean space. 

Shoot in high resolution for enhanced video quality

Film on camera app (on mobile device)

Script can be adapted to suit tone of voice of creator, as long as key messaging is covered

Key Messaging

As you age, your skin looses elasticity and fine lines and wrinkles form

Decreasing levels of collagen contribute to this

Peptides help to promote collagen levels and give skin resilience

Great if your skin is prone to sensitivity and struggles with retinol

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Script

Scene 1 – Start by talking to the camera, and show a close up of your skin as you

talk about the classic signs of a mature complexion.

Script 1 suggestion – ‘It’s normal for your skin to change as you age, but who doesn’t want to keep their skin looking youthful? I tried Retinol to keep wrinkles at bay, but I found it too irritating for my skin. This is why I’ve switched to Peptides!

Scene 2 – Sit back and talk to the camera, can be holding a Q+A Peptide product in your hand but should not be the focus of the shot.

Script 2 suggestion - ‘Peptides promote the production of Collagen in the skin, which apparently decreases by 1% each year from your 20th birthday! Collagen provides strength and structure to the skin, minimising fine lines and keeping skin looking plump and supple.'

Scene 3 – Show Q+A Peptide products, by holding them up to the camera or arranged in the box sent out to you - focus on the Peptide Serum.

Script 3 - ‘Peptides work really well with other anti-ageing ingredients, like Hyaluronic Acid and Caffeine, and are the perfect choice if your skin is sensitive to harsher ingredients like mine. You can even use Peptides at the same time as Retinol.

Scene 4 – add a few drops of Peptide serum to a moisturiser in the palm of your hand, mix these products together and work into skin – show skin at end. Making sure to show it in the best light possible to look glowy and rejuvenated.

Script 4 ‘I’ve been loving the Q+A Peptide Facial Serum. Each night I add a few drops of this to my moisturiser for easy application. You can also use this product in the morning before applying your SPF. I love how healthy it makes my skin look!’

Additional information

Creator

Gender: Female

Age: 40+

Skin Type: Mature skin

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Ellipsis Brands
Pronunciation
Q and A
Social Media
Category
Beauty/Cosmetics
About

Ellipsis Brands is a beauty brand incubator inspired to deliver meaning and relevance to an ever-changing market. Our ambitious and creative nature, combined with a unique vertically integrated business model, allows us to deliver innovative brand creation.

Brands in our portfolio include ingredient-led skincare brand Q+A and men's grooming brand Percy Nobleman.

Brand Guidelines
Tone of voice

In a friendly tone of voice, but delivering educational content to our audience. 

Competitors/similar brands
Details on brand
Name
Q+A
Social Media
Category
Beauty/Cosmetics
About
Q+A | 98% Natural | Ingredient-Led On a mission to demystify skincare πŸ§–β€β™€οΈ Natural and ingredient-led formulas, made in the UK πŸ‡¬πŸ‡§ @hollandandbarrett @sainsburys @sephorauk @tescofood We're Q+A, a natural, affordable and ingredient-led skincare brand on a mission to demystify skincare. If you're wondering, it's pronounced 'Q and A' - we're here to answer your skincare questions! Accessibility is at the heart of what we do here. From our on-pack Skin Type Checklist to our purse-friendly prices, we want to make sure everyone can discover the perfect products for their skin type with ease! We launched in 2019 with one goal in mind, to take the stress out of your skincare regime, and we'd say we've done just that. Don't just take our word for it, fast forward to 2023 and a Q+A product is sold every 15 seconds and can be found in 8000 stores across the globe.
Brand Guidelines
Video Requirements: Brand name is pronounced β€˜Q and A’ Film in bright, natural lighting Film in a home setting, ie bathroom, bedroom or other clean space. Shoot in high resolution for enhanced video quality Film on camera app (on mobile device) Video must clearly show application to face Script can be adapted to suit tone of voice of creator, as long as key messaging is covered.
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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