A video describing the benefits of Peptides for mature skin
Q+A Peptide range - https://www.qandaskin.com/collections/peptides
Script can be adapted to suit tone of voice of creator, as long as key messaging is covered
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Requirements
Brand name is pronounced ‘Q and A’
Record a voiceover/script to fit the speed of the corresponding video
Film in bright, natural lighting
Film in a home setting, ie bathroom, bedroom or other clean space.
Shoot in high resolution for enhanced video quality
Film on camera app (on mobile device)
Script can be adapted to suit tone of voice of creator, as long as key messaging is covered
Key Messaging
As you age, your skin looses elasticity and fine lines and wrinkles form
Decreasing levels of collagen contribute to this
Peptides help to promote collagen levels and give skin resilience
Great if your skin is prone to sensitivity and struggles with retinol
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Script
Scene 1 – Start by talking to the camera, and show a close up of your skin as you
talk about the classic signs of a mature complexion.
Script 1 suggestion – ‘It’s normal for your skin to change as you age, but who doesn’t want to keep their skin looking youthful? I tried Retinol to keep wrinkles at bay, but I found it too irritating for my skin. This is why I’ve switched to Peptides!
Scene 2 – Sit back and talk to the camera, can be holding a Q+A Peptide product in your hand but should not be the focus of the shot.
Script 2 suggestion - ‘Peptides promote the production of Collagen in the skin, which apparently decreases by 1% each year from your 20th birthday! Collagen provides strength and structure to the skin, minimising fine lines and keeping skin looking plump and supple.'
Scene 3 – Show Q+A Peptide products, by holding them up to the camera or arranged in the box sent out to you - focus on the Peptide Serum.
Script 3 - ‘Peptides work really well with other anti-ageing ingredients, like Hyaluronic Acid and Caffeine, and are the perfect choice if your skin is sensitive to harsher ingredients like mine. You can even use Peptides at the same time as Retinol.
Scene 4 – add a few drops of Peptide serum to a moisturiser in the palm of your hand, mix these products together and work into skin – show skin at end. Making sure to show it in the best light possible to look glowy and rejuvenated.
Script 4 ‘I’ve been loving the Q+A Peptide Facial Serum. Each night I add a few drops of this to my moisturiser for easy application. You can also use this product in the morning before applying your SPF. I love how healthy it makes my skin look!’
Creator
Gender: Female
Age: 40+
Skin Type: Mature skin
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Ellipsis Brands is a beauty brand incubator inspired to deliver meaning and relevance to an ever-changing market. Our ambitious and creative nature, combined with a unique vertically integrated business model, allows us to deliver innovative brand creation.
Brands in our portfolio include ingredient-led skincare brand Q+A and men's grooming brand Percy Nobleman.
In a friendly tone of voice, but delivering educational content to our audience.