Tastily chef-made meals, skip the meal prep!
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Target: Meal prep is a go-to solution for people living alone. Also for people trying to diet or bulk up, but goes well beyond this to people trying to eat well and stay healthy. Currently dominated by gym/fitness and diet brands, we have an opportunity to reach the group of solo eaters frustrated by meal prep but not obsessed with diet or bulking up. This audience is likely to respond shots of the meals stacking in the fridge, clearly slowing packaging throughout the video (one of our consistent high performers) - they are looking to have the fridge full and mealtimes taken care of for the week.
USP: Most meal prep services are explicitly for gym bros or dieters, and lock you into full meal plans. Tastily delivers delicious healthy food everyone will enjoy and doesn’t lock you into a meal plan - you can choose whatever you want from the menu.
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We create chef-made meals that taste so good you won’t believe they’re healthy!
Welcome to the future of effortless healthy eating. Perfect for lunch or dinner in <5 minutes.
33g of protein and 500kcal per regular portion on average, and always 2 portions of vegetables.
Always freshly made-to-order by Chefs from quality ingredients. 70+ dishes to choose from over 3 weeks.
Half the cost of meal delivery with all the anticipation. No leftovers, and no food waste.
- The hook: 'Fed up of spending your Sunday meal prepping?’
The footage: Piles of tupperware, washing up, all the hobs are full - chaos!
- State product: ‘Meet Tastily. Fresh meals that taste so good you won’t believe they’re healthy. Get set for the week without the prep!’
The footage: Shot of the box at the doorstep and then an empty fridge filling up with meals
- USPs: ‘SO much variety- 70+ dishes to choose from’ ‘33g protein, 550k kcals on average’ ‘Regular and large portion sizes’
The footage: Choosing between two meals (showing packaging), then showing the ease of prepping the dish in the microwave for 3 minutes and plating it up ready to eat.
- Social proof: ‘I don’t need to have multiple portions of the same dish throughout the week now, I can choose whatever I like from tacos, to pies, to salads and loads more’’
The footage: either talking to camera or showing stack of Tastily meals and delivery box in a clean kitchen
- Call to action: ‘Get your first box from just £5.40 per meal’ ‘Use the code TASTY for 30% off your first order + 15% off your next 2!’
The footage: this can be a shot of your choice with text overlay. Suggestions: filling the fridge with the meals, panning all the dishes together, clip of you enjoying the meal at a dining table / on the sofa with your feet up.
Meals you’ll receive: Chipotle bean burrito, dumpling bowl, miso glazed salmon, harvest bowl salad, pulled beef tacos, satay chickpea curry, steak and creamed spinach, feta saganaki.
Please do not refer to Tastily a 'ready meal'. We are happy for you to compare ready meals to Tastily (e.g. supermarket ready meals), but there must be a distinction between ready meals as Tastily. When referring to Tastily, we prefer to say 'pre-made meals', or 'chef-made meals'
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Tastily is a chef-made meal service that creates dishes that taste so good you won't believe they're healthy. Our meals are fresh, not frozen and last in the fridge for 7 days. Choose from a variety of meals: salads, burritos, tacos, oven-cooked, Asian, European and more.
- Convenient: Welcome to the future of effortless healthy eating. Perfect for lunch or dinner in <5 minutes.
- Delicious: Always freshly made-to-order by Chefs from quality ingredients. 70+ dishes to choose from over 3 weeks.
- Healthy: 33g of protein and 500kcal per regular portion on average, and always 2 portions of vegetables.
- Great Value: Half the cost of meal delivery with all the anticipation. No leftovers, and no food waste.
Don't refer to Tastily as a 'ready meal'. We prefer 'chef-made' or 'pre-made'.
SimmerEats
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Our tone of voice is casual, fun and approachable. We don't make people feel bad about their current food habits, but we inspire people to enjoy food whilst eating well-balanced, nutritious meals.
SimmerEats
Lions Prep
Prep Kitchen
All Plants (not competition but have good ads)
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