This project requires a physical product
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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
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Project Summary

Project Name
Product review for Balgo 🐶
Brand
Highrise Marketing
Brand
Balgo
Compensation for this project
$125
Duration
30-60 seconds
Format
Physical product
Yes

The Brief

Description

We'd like to creative a benefit-led product review video for our dog supplement cookies. The Creator should provide a voiceover but should not feature in the video itself - only the dog should feature, as per the Untamed example provided. Captions to be word for word with the script.

We're keen to whitelist this content, so you should have a public TikTok or Instagram profile and be comfortable with this ahead of applying. 

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about
Main Concept
Script/Description of Scenes

Script: These cookies will change your dog’s life. These are Balgo supplement cookies and since I’ve been giving them to DOG NAME it’s like I’ve got a new dog. But why? What’s the big deal? Well Balgo learn all about your dog through a 4 minute health quiz before recommending a supplement blend that is tailored to their specific health needs. Their supplement cookies are plant-based, provide multiple daily health support benefits and contain none of the preservatives, antioxidants or artificial colours that you find in traditional dog treats and supplements. But most importantly, DOG NAME is happier and more energetic than s/he has been in years. A Balgo trial box is free right now, you just need to pay shipping, so if you are looking to improve your dog’s health you should definitely give it a go. 

Visual:

  • Please ensure you show the quiz taking process when it is being mentioned in the voiceover ie. mobile being held/flicked through the different stages of the quiz
  • Please show close up shots of the cookies when talking about ' these are Balgo supplement cookies' and 'their supplement cookies are plant-based etc.'
  • Please use captions that are word for word with the script, as per the Untamed example
  • Please ensure the branding and packaging is on display multiple times throughout the video, including in the opening frames

Additional information
  • Affluent, smart, ‘urban cool’, balance street smart & classy
  • Accepts Whitelisting

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without!
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use CapCut or similar.
  • No blurry footage, not being able to see the product or you clearly

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Highrise Marketing
Pronunciation
Website
Social Media
Category
About
Brand Guidelines
Tone of voice
Competitors/similar brands
Details on brand
Name
Balgo
Social Media
Category
Pets
About
Hello! Welcome to Balgo. We're a team of nutritionists, vets, scientists, engineers, entrepreneurs and dog lovers obsessed with helping our fury friends enjoy longer, healthier, more active lives. We've made it our mission to lead a personalised, plant-based nutrition revolution for dogs. Because our dogs health needs are unique - just like ours.
Brand Guidelines
Do: → Feature shots of you and your dog → Ensure the brand is introduced in the first 7 seconds of the video → Feature the dog interacting with the food and packaging → Talk about the quiz and how it easy it was to receive your personalised plan Don't → Film in badly lit and messy rooms → Use 'Supplements’ or ‘Biscuits’ to describe the product (always 'Supplement Cookies') → Please avoid shots of the side of the box (that reference 'telehealth') Brand style guide Font - Gilroy + 800 Primary blue Headlines & Copy style - Uppercase first letter, then lowercase. Button CTA Copy - Uppercase Cookie naming style - One, Two etc. Never 1, 2… CTA button colour - 800 Primary blue [OR] 500 Tertiary red) Cookie description style - ‘Supplement cookies’ never ‘Supplements’ or ‘Biscuits’
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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