Making of Diet Meal Replacement
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We would like a video showing how simple and easy it is to make one of our Diet Meal Replacements. The aim is to show how convenient our product is for people on-the-go.
Please only use voiceover - no talking to the camera!
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Please prepare a script / storyboard ahead of product arrival and share this with rachel@usetwirl.com so we can assure it aligns with the brand before you start filming.
Visual Hook:
Smiling and posing with our product or packaging.
Clear view of making the product, showing how super simple and easy it is to make.
Footage of you enjoying it on-the-go, please show us footage of you leaving the house with it. Maybe going on your morning commute, or activity. The aim is to show people that they dont need to skip a meal because they dont have time to make anything nutritious.
Please include shots of:
- Show eating the product
- Smiling with the product
- Smiling with the pouch
- Close ups of the pouch
- Close ups of the product
- Making the product
- Out and about with the product
- and any other shots you think show the product in a good light!
Please only use voiceover - no talking to the camera!
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
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Protein Works is a nutrition brand with a strong sports nutrition legacy. Our mission is to make The Best Shakes on the Planet (this is also our slogan). At Protein Works, we manufacture a wide range of protein shakes, complete meals, and snacks designed to make healthy living easier, tastier, and more accessible. Innovation and a deep care for our customers is at the core of all the products we produce and all the services we deliver. Three pillars driving our unique brand proposition:
Making healthy eating enjoyable through shakes and meals that deliver an amazing experience and superior flavour.
Innovating fast and with purpose to ensure we are constantly refining our service and product offering
Caring for our customers by offering world-class service
Target audience:
People interested in protein shakes and complete meals ages 25-55. An equal split of male and female. We are looking to target everyone who is actively looking for healthy and delicious shakes, complete nutrition meals, and snacks. Note that our audience is not comprised exclusively of gym goers; it is made up instead of people from different ages and backgrounds looking to fuel their days in a healthier, tastier, and convenient way.
Who are your main competitors or any other brands you look at for inspiration?
Professional but friendly and approachable.
Who are your main competitors or any other brands you look at for inspiration?
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