New Scooch app feature - Rio AI Assistant
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Project Summary
The Brief
We'd like a video based on these 3 ads below for our feature Rio the AI assistant on the Scooch app (app.scooch.pet): https://drive.google.com/drive/folders/1I8E6hyNWD_lmyo8gydfEiPzEi3eWbt7B?usp=sharing
TIP: please attach a photo of your dog
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app.scooch.pet is our web app for Scooch. On here you can track your dogs health, fetch their health score, speak to 24/7 video vets and speak to Rio the AI assistant. We want to promote Rio the AI assistant feature specifically to get tips and support but can mention the others too briefly.
HOOK:
"Scooch just added a new game changing feature inside the app"
(Video 2 is great inspo for how this hook should look, with you and your dog in the shot and a pop up of the app above showing like the colourful quiz/homepage section of the app before you click on Rio the AI assistant)
BODY:
type and speak as you do
Ever wonder why your dog's scooting on the carpet? Wow,
then read out RIO's response e.g. potentially anal gland impaction causing discomfort, that's good to know
(see 0:10secs of Video 1 in the folder)
I decided for the entire next week I was going to start implementing the tips it gave me.
Video 2 inspo to for this at 0.11secs where she shows a snippet of the tip and a video of her doing them in the background (We've popped what to type into Rio in a screenshot in that folder also and it should give 3 tips to use.
SEE HERE: https://drive.google.com/file/d/1kkDsxCTor2ye3yIYKzlGaFYl5QjGrEei/view?usp=sharing
CTA:
If you want to go the extra mile for your furry friend then give Scooch a try today
cuddling dog
You need a dog so the dog can be in video shots with the app by you etc
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
SUBMITTING FORMATS
- for your first submission, please deliver the 9x16 format with and without captions
- After any revisions and sign off, please deliver all other formats requested by the brief. This can easily be done via CapCut so you do not need to film or edit multiple times. If you need support, reach out to us!
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One subscription to make your pet’s healthcare a no-brainer, from online assessment and health tracking to 24/7 video vet support and vet-formulated treatments.
Pet Lab Co
Tech & scientific vibes but still friendly and approachable - dog obsessed!
Pet Lab Co
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