Home Styling: Coffee Core
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
La Redoute is looking for organic-style UGC video content showcasing styling various Homeware items. They are looking for inspiring & relatable “real-life” content that will encourage people to engage with the content and follow La Redoute’s social channels.
SELECTED CREATOR WILL BE ASSIGNED TO 2 PROJECTS.
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Exact products will be determined once UGCer has been selected but likely a coffee machine, mugs, general tableware, vase, dried flowers, containers, chopping/serving board, decor/accessories
We want you to create video content that showcases you styling La Redoute Homeware product to create an at-home coffee station; showcasing the quality of the product and focusing on inspiring people. (Make it feel super organic. With no voiceover or text overlays with key USPs. Just a short aesthetic video similar to these: https://drive.google.com/drive/folders/1QNzR2kb7s05oyOnTL-QBSiw4MqE_Y5sf)
Theme to be captured: coffeecore kitchen nook (inspired by Pinterest Predicts CafeCore https://business.pinterest.com/en-gb/pinterest-predicts/2024/cafecore )
Primary purpose will be for the UGC to be shared organically on La Redoute’s Instagram account so needs to feel aesthetic and like an organic social video. Content will be run as a paid ad on Meta as a secondary use-case.
Must do:
- Keep it short, 30 seconds max but ideally closer to 15 seconds to keep people’s attention
- Setting must be premium and aspirational
- Pronounce La Redoute as La Re Doot in any voiceovers (if applicable)
Must not:
- Please do not include any text overlays within your content
- Feature any other recognisable or statement items from other brands, especially competitors; NEXT, Dunelm, Dusk, West Elm, and John Lewis
- Feature any footage/music/sounds that may be subject to copyright laws
- Feature any people who have not given their explicit permission to feature in the content
This is part 1 of the campaign - part 2 will be uploaded as a separate project but we're looking for 1 creator to shoot 2x videos/themes.
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