SERVED Canned Cocktails UGC
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This project requires a physical product
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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
Thanks for confirming! We'll let the brand know that you have received their product(s) and are now ready to make their content.
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You have been selected for this project!
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Edit address here*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
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You have been selected for this project!
Congratulations, you've been selected for this project! 🎉
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thank you! Your submission has been received!
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Project Summary
Project Name
SERVED Canned Cocktails UGC
Brand
Journey Further
Brand
SERVED
Compensation for this project
$125
Duration
30-60 seconds
Format
Physical product
Yes
The Brief
Description
Served cocktails mean that you can get bar-quality cocktails to enjoy at home or out and about without the need to make them yourselves from scratch.
We want you to create video content that showcases Served as a great way to socialise with friends; showcasing the 8-pack, cans, and focusing on the convenience of not having to make cocktails yourself (lots of ingredients, time-consuming, and costly) - leaving you more time to enjoy being with friends.
APPLICATION TIP:
Please provide a picture of the setting you will shoot content in.
Please confirm who will also feature in your content to showcase the socialising aspect - partner, friends etc.
Please provide your script ahead of shooting. This will need to be approved by SERVED.
# Variations
Additional Variations
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Ad specs
Story
Square
16:9
4:5
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Product / Service you'll be talking about
Main Concept
Script/Description of Scenes
PLEASE CREATE A SCRIPT THAT IS NATURAL AND AUTHENTIC TO YOU!
Key messages
- Bar Quality cocktails in a can
- Double spirit measure, 8% ABV (like all bar-quality cocktails)
- Made with premium spirits
- 100% natural ingredients, drinks are infused with real wonky fruit
- Taster pack = £3.25 per cocktail
Must do’s
- Nail your hook!
- Videos should be 60 seconds or less
- Enjoy SERVED together with friends and family (please ensure other people are featured in the content with you to not promote drinking alone)
- Include a mini unboxing as part of your video- to showcase all the cocktails at the start of the video. This must not include the delivery packaging, only the 8-pack packaging as featured on the website
- If the unboxing isn’t possible due to package ripping awkwardly when “unboxing”, please include some aesthetic shots of just the 8-pack box so viewers can get a clear idea of what they will receive when they order from SERVED
- Show the SERVED can(s) so that the label is readable to the viewer
- Use text on screen or a voiceover to cover key messaging
- Setting must be premium and aspirational
Must not
- Mention any health claims
- Imply that drinking SERVEDis good for you, better for you, or lighter
- Imply that alcohol cures/solves being bored
- Do not promote excessive drinking
- Feature any footage/music/sounds which may be subject to copyright laws
Cocktail Serves
- Serve Passion Fruit Martini in a martini/coupe glass with a slice of passionfruit (you need to dry shake the liquid to get the froth - instructions on the can) https://www.instagram.com/reel/CvufoYyIASl/
- Serve Mojito in a highball glass with mint and lime on ice - https://www.instagram.com/reel/CxVfOG8I8MD/
- Serve Pina Colada in a highball glass with a pineapple slice and pineapple leaves on ice (you need to dry shake the liquid to get the froth) - https://www.instagram.com/reel/CwFqjqsIoT3/
- Serve Margarita in a martini/tumbler glass with a salt rim and a lime slice on the margarita glass - https://www.instagram.com/reel/CzG75yRoAvl/
Additional information
Please provide a picture of the setting you will shoot content in.
Please confirm who will also feature in your content to showcase the socialising aspect - partner, friends etc.
Please provide your script ahead of shooting. This will need to be approved by SERVED.
*NOTE: the videos in the inspo folder are for style inspiration only - your content will need to depict enjoying SERVED with other people (min. 1 other person)
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
SUBMITTING FORMATS
- for your first submission, please deliver the 9x16 format with and without captions
- After any revisions and sign off, please deliver all other formats requested by the brief. This can easily be done via CapCut so you do not need to film or edit multiple times. If you need support, reach out to us!
Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
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About the client
Name
Journey Further
Pronunciation
Social Media
Category
Marketing agency
About
Capturing attention on social is difficult. Capturing meaningful attention can be even more difficult. At Journey Further, we match our clients with creators for ROI-driving campaigns for brands across the globe.
Brand Guidelines
Tone of voice
Competitors/similar brands
Details on brand
Name
SERVED
Social Media
Category
Food/Beverage
About
Award-winning drinks made for modern lifestyles.
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.
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Please note: It may take up to 10 min until your assets are shown here.
Upload more contentYour content was submitted! The Twirl team will cross-check your content and, if ready, deliver it to the brand. The brand may ask for revisions before your project is marked as completed.
Please note: It may take up to 10 min until your assets are shown here.
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