Pooch & Mutt Fish Wet Food
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Objective: Increase brand awareness, engagement, and sales of the Pooch & Mutt’s Fish, Potato, Pea Wet Food
Messaging:
The campaign should highlight the fun, playful nature of the brand while also emphasising the product's unique, healthy ingredients.
Tone and Style: Fun, informative, engaging, and authentic. The content should show real dogs and their owners enjoying the product in a light-hearted and amusing way.
Core Message: Totally-tasty, complete grain-free wet food made with white fish, perfect for fussy eaters and sensitive tummies.
MUST CONFIRM STORYBOARD WITH US FIRST
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https://www.poochandmutt.co.uk/products/fish-wet-food-for-dogs?
Catch of the day! Our delicious vet-approved Fish, Potato & Pea complete wet food recipe is grain-free with fresh natural ingredients. 64% sustainably sourced white fish, an easily digestible protein source, alongside fibre rich potatoes and seaweed, this low fat recipe is perfect for pooches that need to lose weight, have gastrointestinal disorders or a sensitive tummy. This new recipe is exclusive to poochandmutt.co.uk and can only be purchased via this website.
Fish is an excellent source of nutrients and provides benefits for healthy skin & coat, joint care and a strong immune system. Not only do dogs love the smell and taste, but fish is an easily digestible protein source low in fat, which makes it a great choice for those with ongoing digestive issues such as pancreatitis and inflammatory bowel disease. This fish recipe contains only 2% fat (9% dry matter) with 9% protein (43% dry matter) which is great for providing nutrients whilst ensuring the dog's digestive tract is not over worked.
Our Fish, Potato & Pea wet food is naturally hypoallergenic, it is formulated with no added artificial flavours, colours, preservatives, with no grain, cereal, gluten, beef, soy, dairy and non-GM produce.
Pooch & Mutt wet food is perfect for puppies and pooches of any age! This low fat recipe contains fresh fish and is bursting with natural, fibrous, fresh vegetables that are brimming with nutrient dense vitamins and minerals to keep your pup healthy and happy! We've also added all important prebiotics to help the good bacteria in the gut to thrive and aid healthy digestion!
Available in five totally tasty flavours making meal times delicious, plus, as an added bonus... it's packaged in 100% recyclable cartons, good for your pup - good for the world we live in.
Please share your script/storyboard with Twirl ahead of filming.
Hook: This fish-based food has been a game-changer for my dog's allergies!
Concept idea: Show how the Pooch & Mutt Fish, Potato & Pea Wet Food is a delicious and nutritious meal option for your dog.
Early in the video mention: “I had no idea that Chicken, Grain, Beef and Dairy are all common allergens for dogs!”
You could mention that your vet recommended a fish-based diet. And when you saw the amazing reviews for this product you had to give it a go! - feel free to take examples/screenshots of customer reviews from the product page here: https://www.poochandmutt.co.uk/products/fish-wet-food-for-dogs?variant=40259582427320/#feefo-product-review-widgetId
Product Highlight: The Pooch & Mutt Fish, Potato & Pea Wet Food should be clearly visible and central to the content. Highlight some of the product's benefits highlighted below (e.g.,) through visual or verbal cues in a natural, non-salesy manner. Please do not read the product benefits word for word, adapt them to feel natural in your voice over.
Product Highlights in Bullet Points:
- Made with delicious White Fish, an easily digestible protein source rich in omega 3 and nutrients to support a healthy skin & coat, joint care and a strong immune system.
- Most dogs love the smell and taste making it a good food even for fussy eaters.
- White Fish is also Low in fat and high in protein, so it’s great for dogs that need to lose weight, or have digestive issues such as chronic pancreatitis or inflammatory bowel disease.
- Free from common allergens including grain, chicken, beef, dairy and soy! So it’s perfect for pooches with allergies or sensitivities
- Plus it contains seaweed, which is rich in vitamins, minerals to support immunity and a source of prebiotics for a happy and healthy tummy.
- Made in the UK and comes in 100% recyclable cartons
We are open to creativity so if you want to amend the script at all and make it your own then feel free to be creative with it and make it feel authentic!
Video editing requirements:
- Key edit elements we are looking for: Comic elements, close up shots, ASMR shots, some shots of creator in screen to add personal element
- Showcase a happy dog with movement and energy where possible.
- Ensure each frame lasts not more than 3s (where possible) to ensure the video is engaging throughout.
- Voiceover/Text to speech to be very enthusiastic.
- Please film in natural light and in high-res and no blurry footage.
- Add engaging captions to your video and remember to submit the version without!
- Keep it lively and energetic - we want to encourage the audience!
- Please don't sound like you're reading off a script.
- When writing the brand name in captions use 'Pooch & Mutt'.
- Share your storyboard with Rachel prior to filming
- Please ensure music used in videos are cleared for commercial use
Please check you have covered off the key edit elements we are looking for. Let us know of any allergies the dog may have. Please ensure we are told what breed of dog you have and we need to ensure that none of the dogs have a bark ecollar, docked tail or docked ears. E-mail dog photo to rachel@usetwirl.com if you haven't already!
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We know that a healthy mind is just as important as a healthy body. But should that thinking be limited to humans?
We've created an enhanced series of natural meals, treats and supplements that does good and tastes good, to give your pet the optimal ingredients needed to boost their mood and behaviour, paw in paw with their physical health.
Guidelines: Always use Pooch & Mutt, not Pooch and Mutt. Make sure no competitors are visible in content (any other dog food, treats or supplements brands).
In the past our customers love fun, creative and engaging content. We want our reviews to tell a real story, and to be trustworthy as we believe our brand really does delivers incredible results and dogs love it!
Target Demographic
Dog owners who believe that they should give as much care and attention to their pets health as their own. Our strategic target customer is defined by their mindset and attitudes rather than life stage or demographics, but characteristics to note are:
More likely to be female
Likely to be financially assured
More likely to be urban rather than rural
Mix of ages but tendency to be +25 and upwards
Mix of with or without family
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UGC to be fun and humerous. We are a young fun brand with a lot of knowledge to share. We love playing with our bright brand colours and being playful with our content.
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