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The Brief
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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
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Project Summary

Project Name
The INKEY List (New Product Launch) #2
Brand
Campfire
Brand
The INKEY List
Website
https://www.theinkeylist.com/
Compensation for this project
$205
Duration
Longer than 60 seconds
Format
Physical product
Yes
Track Shipment
View Full BriefMore about the client

The Brief

Description

Raw clips only - Hooks, script & B-Roll 

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For brand new product release.

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Link to full brief is here - https://docs.google.com/document/d/1zNedKZj8ruqBv2bwHxXHvdUzf3sbwLlBeh-WYlRDKPw/edit?usp=sharing

# Variations
Additional Variations
2
Inspiration
https://drive.google.com/file/d/1_3zlUUsrKUZ4UhcUMHFzWH8oNMH8cs9u/view?usp=drive_linkhttps://drive.google.com/file/d/1k3LB1tz_pbHbmOwW0azbQBDePJlbGtLp/view?usp=drive_linkhttps://drive.google.com/file/d/1Ixa5eXtKlHYJfkTc-54T5YDQRxpQ0wvW/view?usp=drive_link
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Not released yet - Here's more info

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A new age in skincare technology to defend against visible signs of skin aging

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Powered by Bio-Active Ceramides for up to 4X visible fine line and wrinkle reduction*, this rich, velvety moisturizer delivers multi-level support to help strengthen the skin barrier, provide 24-HR hydration, & accelerate visible renewal.​

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Achieving unparalleled results in clinical testing, 100% of participants showed a clinical improvement in 6 key signs of aging (fine lines & wrinkles, plumpness, firmness, lift, elasticity and barrier function) after 28 days**.

Main Concept
Script/Description of Scenes

Raw clips only - Hooks, script & B-Roll 

​

For brand new product release.

​

Link to full brief is here - https://docs.google.com/document/d/1zNedKZj8ruqBv2bwHxXHvdUzf3sbwLlBeh-WYlRDKPw/edit?usp=sharing

​

Additional information

Raw clips only - Hooks, script & B-Roll 

​

For brand new product release.

​

Link to full brief is here - https://docs.google.com/document/d/1zNedKZj8ruqBv2bwHxXHvdUzf3sbwLlBeh-WYlRDKPw/edit?usp=sharing

​

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation

Hook 2

3rd Variation

Hook 3

About the client
Name
Campfire
Pronunciation
Website
Social Media
Category
About
Brand Guidelines
Tone of voice
Competitors/similar brands
Details on brand
Name
The INKEY List
Website
https://www.theinkeylist.com/
Social Media
Category
Beauty/Cosmetics
About
Elevate your skincare & haircare with our knowledge-driven products. Discover cleansers, moisturisers & treatments at The INKEY List.
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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The raw edit without text and music overlays
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