Vet Recommended Dog Food (PDOL - 2)
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We are on the lookout for a dog mum or dad to film a scripted ad about dog food with their furry friend. The dog should have some sort of skin/ digestion/ allergy requirements that mean that they need to have a vet recommended food.
We want the video to be as natural as possible, so whilst we have provided a guideline script, we are happy for you to adapt the way things are said to make it more natural for you to say.
We do ask that you try to retain the meaning and that you do not amend any of the hooks.
We will send a complimentary bag of food of your choice.
Pet Drugs Online is an online pet store that stocks everything from prescription medication to food and toys.
Please note: Unfortunately, we aren’t able to work with any flat-faced dog breeds (brachycephalic) e.g Pug, French Bulldog, English Bulldog etc.
TIP: let us know if your dog is on a vet recommended diet.
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Hook 1:
(Visual: pouring the food into a bowl with your dog watching)
Save time ordering your dog’s vet recommended diet online
Body:
Meet {dog name}. {he/she} has itchy skin/bites her paws/digestion troubles/food allergies/environmental allergies (name the symptoms - make it more relatable)
Our vet recommended we feed X and we’ve seen such an improvement since
We recently found out Pet Drugs Online sells the exact same food. And now we subscribe for (weekly/monthly/bi-weekly) orders so we never run out. It’s a godsend, and one more thing I don’t have to worry about!
(dog name) is (insert favourite thing e.g. playing with her ball, begging for snacks etc…)and back to her/his normal self again and we’re not worrying about having no food in the house!
Call to Action:
A happy {dog name} and a happy human!! Get your pet’s food at Pet Drugs Online today.
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VISUALS: Refer to Inspo Links
the dog needs to be on a vet recommended diet.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
Hook 2:
(Visual: pouring the food into a bowl with your dog watching)
Get your dog’s specialised diet delivered directly to your door.
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