We’d like talent to create a video that shares an overview of our All Is Bright Skincare set, which features an assortment of our best-selling skincare for hydrating and deputing in a gift-ready, beautiful box. The video should include an unboxing and then a demo of all three of the skincare items that are included.
Depuff, hydrate and brighten skin with our NEW All is Bright Set, curated to restore thirsty skin, brighten eyes, and soothe your complexion. Presented in a beautiful gift box.
Hook: I'm always looking for good inspo for gift-giving, and I've found the perfect gift for any skincare lover that's under $50.
Please begin video with a shot of the eye globes being used on the skin (please follow the inspo link for how to demo the eye globes). Then, go into boxing of the gift set, then into demo of skincare -> Order of the ritual: sleep mask, eye mask, globes.
Please limit holiday/seasonal decorations as we plan to use this year-round. Film in a good lighting setting without a clustered, messy background (bathroom, bedroom, outdoors, etc.).
Please use VO and do not speak directly to camera.
Nails should be clean/simple, no distracting designs and preferably no neon colors.
Please don’t apply any noticeable filters; if filter is applied, please save a copy that is clean
Start with different hook that is more holiday focused : Holiday is right around the corner and I'm starting my shopping early, I've found the perfect gift for any skincare lover that's under $50.
(at the end) This gift box is a $125 Value but during Cyber you can purchase it for only $41.
For almost 100 years, Erno Laszlo has been synonymous with science-backed, ritual-focused skincare, pioneering bespoke solutions rooted in research and proven ingredients, while also addressing the essential connection between skin health and mental well-being.
The legacy of Erno Laszlo began with the groundbreaking discoveries of our founder and his personalized approach to skincare. After receiving his diploma from the Royal Hungarian Elizabeth University of Medical Science, Dr. Laszlo pioneered an innovative skincare philosophy: “observe and listen.” He asked patients about their unique routines and behaviors, then worked to create research-based, efficacious formulations designed for them.
In 1927, the doctor opened the Erno Laszlo Institute for Scientific Cosmetology in Budapest, complete with a lab for developing custom treatments. Dr. Laszlo’s advanced formulas and mindful rituals became essential, lifelong practices for both European royalty and Hollywood icons. A man of innovation, he was the first to introduce the idea of a skincare ritual, double cleansing, pH-balancing skincare, no-makeup makeup, personalized solutions, and more.
Now as then, the Individual is at the center of our practices as our formulas work to address the needs of both skin and lifestyle. After nearly a century of exceptional advancements in the science of skin, we at Erno Laszlo continue to celebrate results-driven formulas, clinical efficacy, and the confidence that comes with skin wellness.
Dr. Barbara Sturm, Skinceuticals, Helena Rubenstein, Augustine Bader
WHEN ADDRESSING OUR CUSTOMERS, WE USE LANGUAGE THAT IS ENGAGING, SELF-ASSURED, AND ASPIRATIONAL.
WE TALK “TO” PEOPLE, NOT “AT” PEOPLE. WE TALK AS IF TO AN INDIVIDUAL, NOT A CROWD.
Dr. Barbara Sturm, Skinceuticals, Helena Rubenstein, Augustine Bader