Get un-ready with me after Pride
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
A video taking off Pride inspired make up and doing a full evening skincare regime using Q+A products, focussing on the Grapefruit cleansing balm and double cleansing.
.svg)
.svg)
Products:
Grapefruit Cleansing Balm - https://www.qandaskin.com/products/grapefruit-cleansing-balm?pos=1&sid=9299ca59d&_ss=r&variant=32285901127769
- Hyaluronic Acid Hydrating Cleanser – https://www.qandaskin.com/products/hyaluronic-acid-facial-cleanser?pos=3&sid=939497605&_ss=r&variant=32222728192089
- Niacinamide Daily Toner – https://www.qandaskin.com/products/niacinamide-daily-toner?pos=1&sid=f67d6dea5&_ss=r&variant=39305003991129
- Azelaic Acid Balancing Serum - https://www.qandaskin.com/products/azelaic-acid-balancing-serum?pos=1&sid=edee6c1d3&_ss=r&variant=39562657792089
INSPO VIDEOS:
Style of video
- https://www.tiktok.com/@lucasollie/video/7288722840164011297?q=halloween%20get%20unready%20with%20me%20&t=1720091197787
- https://www.tiktok.com/@haliesiepert/video/7294344427655548206
- https://www.tiktok.com/@trevorbarrett/video/
Selection of simple pride make up looks -
- https://www.tiktok.com/@miriammelonnn/video/7377043021222710571
- https://www.tiktok.com/@charbarker/video/7105826450023943430?q=char%20barker%20pride%20look&t=1719495585402
- https://www.tiktok.com/@ilmakiag
Video requirements -
• Film in bright lighting.
• Film in a home setting, ie bathroom, bedroom or other clean space.
• Shoot in high resolution for enhanced video quality.
• Film on camera app (on mobile device).
• Video must be flipped so product information reads on screen
• Please use a tripod when filming to ensure all video footage is clear and steady.
• Focus on the application of the Grapefruit cleansing balm and the effectiveness of this product ‘melting’ the make-up off of your face.
• Start the video with pride inspired make-up to ensure it fits the theme required. Please find inspiration attached or feel free to create a variation of this.
Key messaging –
• A full Q+A skincare regime is suitable for everyday skin and many occasions.
• Supporting Pride and being allies to the wider community.
• Connecting with different audiences through skincare.
• Optional – If you feel comfortable to speak about pride and what this event/community/celebration means to you, please create a voiceover to record to pair with this video. Focussed on why and how you celebrate pride and what it means to you. Please avoid any explicit language or swearing.
Please create a script/storyboard that is natural and authentic to you!
Story board
Scene 1 – Showing off your make up to start the video. Then show the time, by holding up your phone screen in the video so it reads past 8pm, to set the scene of the evening and taking off your make up.
Scene 2 – (Remove any diamantes, false lashes or other skin/face accessories used for the make-up look before applying the cleanser, but still include this in the video)
Start by holding up the Grapefruit Cleansing Balm briefly, before proceeding to squeeze a coin sized amount into your hand and rub into dry skin. Work this into your skin to help it lift make up off the skin and remove as you rub. Look impressed with the product as it’s on your skin, before taking a damp flannel (preferably white to visibly show make up removed on fabric) to wipe the make-up and product off your skin. Show this to the camera and look impressed/laugh with how much is on there.
Please make sure you shake this Grapefruit cleansing balm before use, if any watery product comes out when squeezing the product into your hand, please remove this from the video and refilm the clip – This shouldn’t happen if the product is shaken well enough prior to use.
Scene 3 – Then go in with the Hyaluronic Acid Hydrating cleanser, to focus on the importance of double cleansing in the evening to remove all traces of dirt and impurities. This scene can be quicker than scene 1, but follow the same order of application, working product into your skin, then use a different/clean flannel or reusable cotton pad to wash off the cleanser and show the camera the flannel to show how important double cleansing is.
Scene 4 – Continue the skincare regime by applying the Niacinamide Daily Toner to your hands and pressing this into your skin all over your face.
Then use the Azelaic Acid Balancing Serum, this can be applied directly to your face using the pump or into your hands then applied to your face. Use between 2-3 pumps of this product.
Finish the regime with the Ceramide Face Cream, distributing this across your face on each cheek, forehead and chin before working into your skin before fully absorbed.
Scene 5 – Move/tilt your head from side to side to show off your skin with all the skincare products applied, looking happy/content with the results. End the video by waving to the camera, blowing a kiss or alternative you feel most comfortable with.
Creator must be confident to recreate a Pride inspired make up look to a high quality and have the resources to do so.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
.svg)
Ellipsis Brands is a beauty brand incubator inspired to deliver meaning and relevance to an ever-changing market. Our ambitious and creative nature, combined with a unique vertically integrated business model, allows us to deliver innovative brand creation.
Brands in our portfolio include ingredient-led skincare brand Q+A and men's grooming brand Percy Nobleman.
In a friendly tone of voice, but delivering educational content to our audience.
Your content
Your uploads
Your content was submitted! The Twirl team will cross-check your content and, if ready, deliver it to the brand. The brand may ask for revisions before your project is marked as completed.
Please note: It may take up to 10 min until your assets are shown here.