PROMiXX PRO How-To Use Guide (UK)
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Create an informative and engaging video explaining how to properly use the PROMiXX PRO electric shaker bottle, highlighting the differences from using a traditional shaker. Emphasise the unique features and benefits of the PROMiXX PRO.
We would like this to be delivered in two formats, 9:16 for Instagram stories and a 16:9 version for use on other platforms. We recommend filming in 16:9 (Horizontal) and framing everything from a distance so all objects are in the centre and can easily be cropped down to 9:16. Reach out to Twirl if you need support!
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PROMiXX PRO: An advanced electric shaker bottle featuring our revolutionary Vortex Mixing Technology, designed to effortlessly mix nutritional shakes, supplements, and even things like scrambled eggs. It is equipped with a powerful motor for mixing, leak-proof sports cap, an integrated NUTRiPOD for supplements, and is USB-C rechargeable. The bottle is made from durable, odour-resistant materials and comes in two stylish colour options: matte graphite with burnt orange accents and cool grey with midnight blue accents.
[READ CAREFULLY] PRO HOW-TO: PRO is designed to be used slightly different to your usual shaker bottle; first add your water or liquid (milk, alternative milk...), next activate the vortex, now add your powdered supplement directly into the centre of the spinning vortex, after 10-15 seconds or once your shake is perfectly smooth, deactivate the vortex, put on the guaranteed leak-proof lid and enjoy! An important point to note, this is a mixer, not a blender. So it can handle your usual powdered supplements and liquids and pastes (peanut butter, jams...), but not solid food stuffs.
Please create a script that is natural and authentic to you! This is intended as guidance only.
HOOK: Opening Hook along the lines of: "Ever wondered how to get the smoothest shakes with zero effort? Meet PROMiXX PRO and learn how it revolutionises your shake routine!"
Followed by scenes like:
Scene 1: Introduction
- Show both a traditional shaker bottle and the PROMiXX PRO side by side.
- Briefly explain that while traditional shakers require manual shaking, the PROMiXX PRO uses advanced Vortex Mixing Technology for a smooth and effortless mix.
Scene 2: Adding Water
- Start by explaining that the biggest difference between the traditional style plastic shaker and a PROMiXX electric shaker bottle is the order that you add the ingredients.
- Demonstrate adding water or any liquid base to the PROMiXX PRO first.
- Close-up shots of pouring liquid into the bottle.
- For the purpose of this video, and to give the clearest demonstration of the vortex please use water, however you can comment that any liquid can be used, milk, alternative milk, juice…
Scene 3: Activating the Vortex
- Probably the most important part after adding the liquid, activating the vortex before adding the supplement.
- Show pressing the button to activate the vortex, creating a powerful swirl.
- Emphasise how this step is unique to electric shakers like the PROMiXX PRO.
Scene 4: Adding Supplement
- Demonstrate adding your powdered supplement directly into the centre of the spinning vortex.
- Capture the smooth mixing process with close-up shots.
Scene 5: Mixing Process
- Highlight how the vortex quickly and efficiently mixes the supplement, creating a lump-free shake.
- Mention that the entire process takes only 10-15 seconds.
Scene 6: Ready to Drink
- Show deactivating the vortex, putting on the leak-proof lid, and the shake being ready to drink.
- Emphasise the convenience and ease of use compared to traditional shakers.
Scene 7: Additional Features
- Briefly showcase the integrated NUTRiPOD for storing supplements, the USB-C rechargeable port, and the durable, odour-resistant and stain resistant materials.
CTA: "Upgrade your shake experience with PROMiXX PRO today. Click to order yours and enjoy the future of shake mixing!"
The content can be longer than 30-60 seconds if the creator thinks it's necessary
MUST COMPLY:
*Throughout the video, ensure there's a balance between lifestyle shots that relate to the target audience (fitness enthusiasts, busy professionals, parents) and close-up product shots that highlight the PROMiXX PRO's unique features.
*Background music should be uplifting and energising, reflecting the innovative and high-quality nature of the product.
*Incorporate text overlays in key scenes to reinforce messages, especially when highlighting product features and benefits.
*PROMiXX pronounced: pro-mix
*Ensure correct product spellings (PROMiXX, NUTRiPOD, PRO, FORM)
DO
- Remember to film in 16x9 so it can be cropped down to 9x16
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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PROMiXX is on a mission to empower healthier lifestyles by offering cutting-edge shaker bottles. Our need to inspire through innovation led to the creation of vortex-mixing technology that revolutionised the drinkware industry. And, as such, we’re all about providing people with the right tools to make healthy living convenient and stylish, whether at the gym, office, or anywhere in between. Through cutting edge technology, intuitive design and expert knowledge, we inspire and empower people to be the best they can be.
Competitors:
Blender bottle
Ninja
- Be honest. Don’t shy away from the difficult stuff. Open up, share detail and context so people can see that you’re real, human, vulnerable, and humble when you need to be.
- Create a connection. Address the reader directly as you and your, and refer to PROMiXX in the first person plural: we, us, our.
- Keep copy conversational. Use contractions (we’re not we are, it’s not it is). Ask questions, answer them. Write like you speak and be approachable. But don’t be chatty or try too hard. Avoid anything too colloquial. And avoid exclamation marks! They can make you sound crazed!
- Don’t be afraid to call it how it is. You expect the best from yourselves, and you expect the same from your community. Bear in mind that straight talk doesn’t need to be negative talk – while you’re not afraid to give real talk, you take pride in your ability to lift people up.
- Be current. PROMiXX is about looking ahead with clarity. Avoid old-fashioned words like whom, therefore, thus, quintessential, pertaining etc.
- Avoid words that show uncertainty. Steer clear of modal verbs like could, might, may, or any words that introduce an element of doubt – like maybe, potentially, perhaps.
- Use the metaphor of industry, using words associated with the idea: power, fired up, drive, engine, design etc.
- Don’t say you’re innovative, show it. Use superlative adjectives like fastest and quietest. Superlative adverbs like most and so. Comparative adjectives like smaller and tougher. Adjectives like super, ultra, next-level. And verbs like redefine, reimagine.
Competitors:
Blender bottle
Ninja
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