Todds Script
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like a fast cut unboxing style videos for paid ads.
The products are as follows: HOLY Energy Starter Set
Videos should communicate the benefits of HOLY (education) and highlight the discount we have on the HOLY starter packs. (full scripts provided below)
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HOLY Energy® is your tasty and healthier alternative to conventional energy drinks - without sugar, without taurine and without artificial flavourings.
HOLY Energy® offers you a fruity, intense flavour paired with a long-lasting energy boost thanks to NewCaff® and many other functional ingredients. And with less than 20 calories per serving.
The starter set contains 7 fruity, delicious flavours + a free shaker
For more product info check out our slide deck: https://www.canva.com/design/DAF65Uve9VI/672PWyECoE2DL_eGl3-v0Q/edit
✅ All angles must include: “Use code HOLY to save £5” as a caption for ****the first 2-3s of the video.
✅ You're encouraged to take creative liberty while sticking to the key points / theme of the script.
Inspo: https://fb.me/2j5itPzUyJrtY8Y
Hook: Love Energy drinks but want something healthier and tastier?
Education:
Then look no further than HOLY Energy
They are packed full of great tasting flavours, but with No Sugar, no Taurine and no artificial flavourings - none of the nasty crap that usually gets packed into energy drinks
And at only 80p a serving they are an absolute bargain as well.
And if this wasn’t good enough you can check out HOLY’s risk free trial where you can try out all the various flavours. No strings attached. Love it or your money back
CTA:
Use code HOLY to save £5 off your order
AD SPECS:
- Duration: 30 - 45 Seconds
- Aspect Ratio: 9:16 // 1:1
- Show product in use: i.e. how you mix a HOLY (powder in the shaker, add water + ice cubes, shake & drink)
- Clearly visible captions that fit within META borders. Here is an example of best practice: https://www.instagram.com/p/C1ms33sgMQy/#advertiser
- HOLY must be in CAPS ‼️
- Non-copyrighted music (catchy and upbeat) Available here: https://artlist.io/royalty-free-music
- Ensure you remove the sachets from the box to present the branding / characters on the sachets ‼️
- Feel free to use reviews from this folder https://drive.google.com/drive/folders/15nMptvtvDm5QEqkwjbZ8zXH-62dxPnAo
- Use both Starred reviews & DM screenshots
Please submit files as follows:
- Final edit (music & subtitles)
- Raw (no music or subtitles)
Each video should end with a fade out to (at least) 2s black screen
Get creative: add your own spin to the angles. Whether that is scripting adjustments or creative shots.
Pixelate any other drinks you show
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We're here to revolutionise the soft drink industry!
HOLY contains zero sugar & less than 20 Kcal per serving. 100% natural fruit flavours and colours - without any questionable ingredients like taurine! We've also thrown in a bunch of vitamins and nootropics to improve concentration and performance
Sneak are our main competitors in the UK
Casual, funny, high energy
Sneak are our main competitors in the UK
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