The Health Lottery

The Health Lottery was founded with a very specific aim – to use funds raised from people playing our games to help tackle health inequality in Great Britain. We believe everyone has a right to health and happiness, and we will help those who need support to get a fairer share and improve their well-being

CONTENT DO’S Include a hook and call to action (can be visual) Do wear neutral colours when filming, ideally a smart casual style Use creative and engaging visuals and edits to enhance your storytelling Shoot content in good natural light or a well-lit area or room Be authentic, genuine and engaging If stating how much has been raised, say ‘over £130M has been raised through The Health Lottery’ CONTENT DON’TS Don’t wear any clothing, attire or costumes that could be considered offensive Don’t use any language that is offensive Don't wear clothing with large branded logos Don’t show, feature or refer to minors (under 18 years old) Don't use firearms in the video including fake/toy firearms (E.g Nerf Guns) Don’t use any content belonging to a third party, this includes unlicensed / copyrighted material and music of other brands/artists etc Don’t create false urgency to play by saying ‘play now’ Don’t say ‘The Health Lottery has raised £130M+...’.