Stop Cooking Boring Dinners (1)
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Project Summary
The Brief
We're looking for a punchy ad, made in a TikTok native style to showcase how Sidekick can stop you cooking the same thing over and over. Giving you evening meal inspiration!
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https://sortedfood.com/sidekick/
Unlock your kitchen Confidence, to cancel boring dinners!
Find yourself cooking the same meals over and over?
The Sidekick app helps you discover exciting new flavours, experiment with different ingredients and learn new techniques - no matter what your dietary preferences. Reduce the pain of deciding what to cook each week, and our chefs will guide you through each simple recipe, step-by-step
Suddenly cooking becomes a fun, shared experience with your partner, friends or family - transforming a midweek meal into a celebration of awesome food.
N.B. Must make a big impact in the first 5 seconds to grab attention! Shock and awe.
Hook =
Say goodbye to BORING dinners with the Sidekick app
Visual Hook =
[Before] Showing a bland/grey/sad evening meal like beans on toast vs [After] amazing Sidekick meal(s) cooked by you
Benefit(s) =
I’m cooking new recipes, cuisines and exploring ingredients I would never have tried before! It’s so easy.
Problem =
I’m in a rut, cooking terrible meals (ready meals or beans on toast) EVERY evening - I need inspiration and help!
Solution =
Get inspired and stop making boring dinners with Sidekick. It’s easy to expand your culinary horizons & unlock your kitchen confidence. Sidekick guides you step by step.
CTA
Download & Try FREE for 30 Days
Example Quotes From Our Customers:
- When we realised how easy it is to make delicious sticky rice
- Making the Banh-Mi... something I never would have even thought to try and the dish was mind blowing
- Risotto has always intimidated me and sidekick showed me it's not as complicated
- The mushroom udon noodles with roasted spring onions taste EXACTLY like my local Japanese restaurant, and they're so easy to make! It feels a real hack and I'm so excited that I have that in my arsenal now
Food Framing
- Tight top downs and well framed plates are preferable.
- 45° camera angles are also favoured
- Got to make it look amazing! (crucial)
Lighting
- An abundance of natural light is paramount.
- No artificial lighting to be used if possible.
Hook =
Say goodbye to expensive takeaways with the Sidekick app
Visual Hook =
[Before] reacting to a pile of takeaway boxes that need to be thrown out vs [After] amazing Sidekick meal(s) cooked yourself
Hook =
Say goodbye to BORING dinners with the Sidekick app
Visual Hook =
[Before] opening a fridge/cupboards only showing a can of beans and panic at lack of food/ideas vs [After] you cooking amazing meal(s) with Sidekick
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Be honest - how many times have you got home in the evening and thought “I just can’t be bothered to cook tonight”? We get it - cooking in the evening can be a real pain, especially when there’s so many options out there that claim to fix the problem.
But look a little closer and you notice that these options are usually expensive, unhealthy, and not great for our planet. The truth is that these ‘solutions’ offer nothing more than a ‘paracetamol’ to the headache, they’re not solving the real problem.
We want to change that by helping people become awesome home cooks. That means teaching people a better way to plan, shop and cook.
The four of us - school pals from just outside London - started Sorted Food back in 2010 and since then, you might say it’s mushroomed (no pun intended). In fact, it’s turned into the world’s leading online food community - through our YouTube channel, social media platforms and our all-in-one kitchen companion app, Sidekick.
These days, it’s not just about us messing around with gadgets, staging epic cooking battles or competing with each other for laughs. It’s about a community of people (15 million every month) who love to eat, laugh and learn the odd thing about cooking. It’s about connecting people through the awesomeness of food.
Hellofresh etc. and Mealime, Lollipop, Whisk
- We are bold and punchy, we speak with attitude
a) Say more with less words
b) Think how it will look on a poster
- We bring joy into every conversation
- We are cheeky and push the limits, but never cross the line into being rude or crude
- We are a group of friends who speak on behalf of the community, so where possible use inclusive terms such as 'we', 'our', 'us', rather than provide a separation with 'you' or 'them'
- Bet 'it', don't say 'it' - e.g. we don't say we're fun/funny, we just are
Hellofresh etc. and Mealime, Lollipop, Whisk
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