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Project Summary

Project Name
Sandwich - Egg & Cress Recipe Video
Brand
We Are Freak
Brand
HOVIS
Compensation for this project
$125
Duration
30-60 seconds
Format
Physical product
Yes

The Brief

Description

We would like a recipe video on how to make an egg and cress sandwich! Using Hovi's Seed Sensations bread as the hero product in the video. This should have nice close up of the ingredients, showing the chopping, making mixing, holding/showing the bread packaging, close up of the bread and so on. This would require a VO but for the Raw Edit please supply it without VO so we can hear the ASMR sounds in case we need to change the edit. It needs to look premium, nice good looking food being made in a clean and tidy area :) We would like to see happy faces at the end, enjoying the food!

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

https://www.hovis.co.uk/seeded-bread/seed-sensations-original 

 

The delicious taste of seed sensations by Hovis!

Main Concept
Script/Description of Scenes

Ingredients:

  • 4 x Slices of Hovis Seed Sensations bread
  • 4 x Large eggs
  • 2 tbsp of Mayo
  • 2 tbsp of Chopped dill
  • Black pepper
  • Handful of cress

Method:

  1. Firstly, boil your eggs for 6 minutes and 50 seconds, once cooked, drain, peel and set aside to cool slightly.
  2. Mix together your mayo and dill and season with some black pepper.
  3. Add in your eggs and mix together chopping up the eggs as you go.
  4. Time to make your sandwich, take your bread and spread over your egg mayo, top with cress and final slice of bread, cut in half and enjoy!

(Serves 2)

End frame - Please show you happily eating the sandwich with a nice backdrop or tidy area/garden with the seeded bread packaging nearby. Maybe sat on the counter or on a table, whatever works best! 

VO: Can narrate how to make the recipe and your free to add anything you feel appropriate. Such as Hovis seed sensations adds a taste of flavour, or its one of your favourite sandwichs, whatever works best.

Additional information

Must have a basic level of cooking skills! :)

Deliverables:

  • Final Edit - with voiceover/captions/music
  • Raw Edit - ASMR only (no voiceover/captions/music)

A £15 budget to purchase the bread and ingredients will be reimbursed after the project. 

DO

  • Please film in natural bright light
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use CapCut or similar.
  • No blurry footage, not being able to see you or the product

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
We Are Freak
Pronunciation
Social Media
Category
About

Freak is a full service Digital agency that work with numerous brands to bring their social media, website and interactive ideas to life.

Brand Guidelines

We love a variety of brands! 

Tone of voice

A mix of professional, friendly and engaging. 

Competitors/similar brands

We love a variety of brands! 

Details on brand
Name
HOVIS
Social Media
Category
Food/Beverage
About
Soft White Medium Sliced Bread Soft from the first slice to the last, it’s the perfect bread for sandwiches or toast. Benefits: Low Fat, Low Sugar, Source of Protein
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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The raw edit without text and music overlays
The final (edited) file version
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