Nikuras Bundle Campaign - Discover Your Scent Kit
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We're looking for UGC creators to help us introduce the new Nikura bundles. We're aiming for content that feels genuine, highlighting real-life applications and the positive impact of the oils.
Please don't apply unless you can deliver the content by 17th of June!
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Nikura offers a range of vegan and cruelty free essential oils, fragrance oils, and blends. The essential oils are 100% pure and natural. All of Nikura's oils have various applications, from aromatherapy to skincare or household chores.
Use the below as guidance but make it true to yourself and your style.
Hook VO: You might have your signature perfume, but do you have your signature essential oil? I have mine now!
Visuals: The creator pushing all the oil bottles from the bundle into the frame to create dynamic, eye-catching movement.
Scene 1 VO: I always wanted to try essential oils, but had no idea where to start until I came across Nikura’s Discover Your Scent Starter Kit.
Visuals: The creator looking excited, then showing the kit with a variety of essential oils.
Scene 2 VO: This kit lets you discover 9 of Nikura’s bestselling scents and save 25%! It includes timeless classics like Lavender, Lemon and Peppermint that are so great to use around the house and for relaxation.
Visual suggestion: Shots of the different essential oil bottles displayed attractively, with close ups of the oils being mentioned. Quick montage of the oils being used around the house (e.g. lemon being added to a cleaning spray, lavender being added to the bath of dripped on the pillow before sleep, creator looking relaxed)
Scene 3 VO: I also really loved trying some other popular scents like Bergamot, Geranium and Ylang Ylang. It was my first time smelling Ylang Ylang and I think it might be my winner, it’s so nice!
Visual suggestion: Clips of the creator using different oils in various settings – relaxing, working, showing a moment of delight when smelling Ylang Ylang. include close ups of the individual bottles as they’re being mentioned.
Scene 4 VO: All of these essential oils are 100% pure and natural, vegan and cruelty free, bottled right here in the UK.
Visual suggestion: Footage of the oils being poured into a diffuser, followed by shots of the creator organising their oils in basket/box/drawer.
Scene 5 VO: I’ve found my perfect scent, so don’t wait to find yours and save 25%! Try Nikura’s Discover Your Scent Starter Kit now!
Visual suggestion: The creator holding the bundle, smiling, and inviting viewers to explore Nikura’s range.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
Start with a different hook:
HOOK: Not sure which essential oil is right for you? Try this!
VISUALS: The creator excitedly opening the Nikura package with the kit inside.
Start with a different hook:
HOOK: Give me a minute to tell you how I found my perfect scent.
VISUALS: The creator engaging directly with the camera, holding up a finger to indicate “one minute,” then revealing the Nikura kit.
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