Lansinoh: Busy working mom who can pump on the go
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Include “commuter benefits” i,e how easy it is to pump on the go.
Location suggestions: car, working in a cafe, shopping in Target (where the product is sold exclusively). Wearing a large sweatshirt and saying you're pumping under it is okay
Authentic, low-fi. Product needs to come across as accessible and easy to use whenever, wherever.
Busy working mom who can pump on the go
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We would like to highlight our new Wearable Breast Pump sold exclusively at Target. Lansinoh has been in the breastfeeding and maternal health space for 40 years and has now come out with a new hands-free pump that busy moms can pump anytime or anywhere with no cords or tubes.
Create a script that is natural and authentic to you! The concept of this video is 'Busy working mom who can pump on the go'
Include “commuter benefits” i,e how easy it is to pump on the go.
Location suggestions: car, working in a cafe, shopping in Target (where the product is sold exclusively). Wearing a large sweatshirt and saying you're pumping under it is okay
Authentic, low-fi. Product needs to come across as accessible and easy to use whenever, wherever.
Busy working mom who can pump on the go
Intro starts something like this: “ I saw a mom that did a review on this product, an as a mom that is currently breastfeeding, I had to try it”.
Call out that the product is “Sold exclusively at Target.”
KSP: "Hands free pumping, anytime, anywhere..."
You can find more information on our brand/product on our PDP page: https://lansinoh.com/products/wearable-breast-pump
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