Helix Kit - Versatility
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
To show that KeepCup Helix gives you every reason to reuse, all day, every day. We really want to demonstrate the versatility of the product, both in terms of what drinks you can put in it and where you can use it.
USPs in the Script/Story section – these could be demonstrated visually and/or verbally.
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A cup-to-bottle reusable kit.
https://uk.keepcup.com/kit-thermal-12oz
KeepCup Helix gives you every reason to reuse, all day, every day
• The cup-to-bottle kit allows you to switch from cup to bottle by changing over the lids, meaning you don’t have to carry a separate reusable cup and bottle, allowing you to travel light
• Designed to multiply reuse moments throughout the day – for coffee, smoothies, bubble tea and even espresso martinis!
• Dual opening of bottle makes it easy for adding fruit and ice, and easy to clean
• The twist-fit lid is leakproof (different from our original Press Fit range which is splash proof)
• Available in a range of colours and durable materials – BPA and BPS-free clear plastic or double-walled, insulated stainless steel or Mixed for Bottles and Kits
• Keeps drinks 2 hours hot, 8 hours cold for Bottle, or 1 hour hot, 6 hours cold for Cup
Be as creative as you'd like with uses. Key points to touch on:
- swapping between cup to bottle
Good to cover if possible:
- leakproof (cup specifically)
- thermal
- colours
- barista standard
Avoid:
- Using single-use products. (e.g. Don't show a plastic straw) Can show how it replaces them, however.
- Nespresso, bottled water (e.g. Don't fill the cup/bottle with Nespresso or other pods, or bottled water)
Other:
- Can mention alcohol, but shouldn't be sole focus
Remember to start with an engaging hook and end with a clear CTA
(e.g. Shop now at keepcup.com // Get yours now at keepcup.com,
something fairly generic that will encourage action)
Other inspos:
https://www.instagram.com/reel/CjCnzOOAEbs/
https://www.instagram.com/reel/CjpKaVhgZqP/
https://www.instagram.com/p/CsDs3GVNxdf/
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
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KeepCup is the world's first barista standard reusable cup.
Our mission is to encourage the use of reusable cups & bottles. We do this with great products, but also by delivering a positive global campaign that strives to make a difference to how people think about convenience culture. We want to create a global brand and to be one of the brands that kick started the demise of the disposable.
We're a proud founding B Corp and member of 1% For the Planet.
Our real competitor is single-use coffee cups and water bottles.
Competitors: Frank Green, Chilly's, Ocean Bottle, Yeti, Hydro Flask
Mischievous, but not provocative.
Authentic and egalitarian, but not preachy or too earnest.
Our real competitor is single-use coffee cups and water bottles.
Competitors: Frank Green, Chilly's, Ocean Bottle, Yeti, Hydro Flask
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