TRT - low testosterone in men
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We would like an ad created which is centred around the benefits of being more informed about low testosterone in men, but with a lighthearted feel. Ultimately its up to the creator as theres lots of ways to go about this using a variety of shots to make it engaging and informative.Please can you leave enough space at the top & bottom of the composition, we can then crop it down to 4x5.
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Feel free to be more creative with these can we highlight the change in symptoms - here's a super rough storyline:
Hook: If you're experiencing these symptoms, you could have low testosterone.
Header text (pop up when you say this line): You could have low testosterone
BODY
•Maybe you’re experiencing low libido, have a lack of energy or simply struggling to put on muscle.
• For so many guys experiencing similar issues, it turns out that they actually had low testosterone and had no clue!
• If you're not sure that this could be you too, all it takes is ordering a free finger-prick blood test online
• Since started treatment for low testosterone, thousands of men are seeing major changes. (overlay this audio with clips of the change in behaviour e.g. running, lifting weights, generally happier mood)
CTA: Click the link below to order your testing kit!
no longer going with the father/son angle
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
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We’re challenging the outdated notion that real men shrug their shoulders and carry on.
By empowering men with all the information and choices they need to proactively own their wellbeing, we can turn a corner.
We’re here to be your own personal manual. A guide to owning your health and happiness. Giving you all the tools you need to be good to you.
These are the principle that we follow for content creation
- Demystify the condition: We instill a sense of empathy with our audience. We show that their condition affects a variety of multiple men, and they are not alone.
- Science behind the condition: Our medical team explain the condition i.e Hair Loss, in a down-to-earth, accessible and easy to understand scientific way
- Demistyfy the solution: We outline that there is hope out there. We present our range of solutions to treat the problem
- Science behind the solution: Our medical team explains the solution i.e our products, in a down-to-earth, accessible and easy to understand scientific way. Also highlighting all the difficult parts of the journey i.e. side effects, timings etc.
- Social proof: We back up our solutions with customer testimonials, before and after imagery, press clippings etc.
we look at hims (UK and UK) and keeps (US based) for hair loss mainly
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