Personalised, Printed Family Newspapers
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We are Famileo. We are a company that makes personalised, printed family newspapers which the whole family contributes to, and which is sent directly to the loved one's house. We would like a video to promote our product, as we are very well known in France (2 million users) but just beginning our journey into the UK and Ireland.
We want a fairly straightforward video, face to camera, with the newspaper in hand. We want the creator to introduce Famileo, how it works, and what a great gift it is for grandparents.
TIP: Share how our brand resonates with you!
Bonus: if you can feature clips of your grandparents that would be great, but not a must!
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Famileo is an excellent gift for grandparents. It is a personalised, monthly, family newspaper, printed and sent to your grandparent's house. How it works. For 5.99 a month, you get a subscription to Famileo. With it, you can access the your account on the Famileo app or website. As part of this price you can also add as many family members as you want to join your account. On your account, you have your family wall where you and family members can add 28 photos and comments per month. For example, you go for a walk with your kids to the park and take a photo of it and post it onto your family wall with a comment "Hi nanna, here's joe and freddie having a muddy time in the park.". At the end of each month, all the photos and comments are automatically formatted into a newspaper which is printed and sent by us to your grandparents house. It is a cheap and easy way to show your elderly loved ones that they are cared for. Also, you are keeping them up to date with the little moments in life, in a format that they'll cherish - https://www.famileo.com/famileo/en-GB/
Please share a script/storyboard for approval ahead of filming
I understand you probably can't fit it all into 30 seconds so just pick and choose the best bits that explain the product!
HOOK: Something like "No time to visit grandparent's that live all over the country? Famileo is for you."
BODY:
Problem -> text and whatsapp are so impersonal, family lives all over.
solution -> famileo keeps Family up to date by posting photos onto the website. At the end of the month, grandparents get a printed copy which they'll love
Some possible script suggestions -
- Just face to the Camera, showing the Famileo gazette in you hands
- "I found Famileo and it's really helping me stay connected with my grandparents"
- My family and I all subscribed, we post photos and comments of our daily lives onto the app. And at the end of the month, it is automatically formatted into a newspaper, which is sent to my gran's house."
- "it is a great way to keep them informed about the little things that are going on in the family"
- "my grandparents aren't so good with tech, so they love receiving a printed gazette with photos and messages from all the family."
ALSO - something about how AFFORDABLE it is - 5.99 a month - and all the family can contribute to the price.
General Structure:
1. Family live all over, Whatsapp impersonal, especially for grandparents.
2. Explain Famileo - personalised family newspaper sent, printed, to grandparents each month.
3 Helps them stay connected in a way they'll cherish.
4. It's also very affordable
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Famileo automatically format uploaded photos and videos into a 'family newspaper' that's printed and posted to the grandparents, monthly. It helps families better keep in touch with less tech-savvy relatives. A £5.99 monthly subscription allows an unlimited number of family members access to their fully private account (there's a Famileo app they can download) where they can each upload photos and messages. Once a month, this family news is automatically formated into a family newspaper, that's then printed and posted to the grandparents (there's a PDF copy available to everyone in the family in the app). Famileo helps families feel closer, despite the distance, between the visits and phone calls. It's as easy as posting on instagram or in the family Whatsapp group, difference is the grandparents get a paper copy of their family's feed!
Famileo.
Not sure really, we're pretty unique - but there's Neveo, Photobox, Aura Frames, StoryWorth...
Key words. Share. Bring Together. Belong.
We'd really like to communicate the idea that you, your siblings, cousins and parents are all sharing your news - and your grandparents are automatically getting a printed copy.
We want to allow every family, whatever their situation, to feel closer. The advert should be dynamic, with a clear sense of love for family and in particular, the grandparents, who the creator is already close to.
Not sure really, we're pretty unique - but there's Neveo, Photobox, Aura Frames, StoryWorth...
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