Introducing the world's first CBD tampon - 2nd version
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary
The Brief
We'd like to introduce the world's first CBC coated tampon to anyone that has a period. The video should explain the benefits of using a CBD tampon and visually educate how the tampon can give relief from menstrual symptoms. Our brand is visually strong and this should be conveyed in the video - think clean airy spaces and a sense of calm from the tampons.
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CBD COATED TAMPONS
Our tampons are the world’s first CBD tampons, they are trusted by 75k customers worldwide. Our tampons have been clinically validated for both safety and efficacy to soothe menstrual symptoms. The localised CBD offers relief where you need it, when you need it. And no, they won't get you high!
Product - CBD coated Tampons
Page URL: https://yourdaye.com/products
ABOUT DAYE
Daye is a female-founded gynaecological health startup and is fast becoming the leading destination in menstrual and pain management, vaginal health, and hormonal awareness. On a mission to close the gender gap in medical research and innovation, Daye intends to ‘put your gynae health back in your own hands’ by pioneering gynocentric research and creating revolutionary products and services for period pain, menstrual care and at-home testing for STIs, HPV and vaginal infections.
HOOK - WOULD YOU TRY A CBD TAMPON??
BODY
Like most people with vaginas, I get period pain. And it’s AWFUL.
I've always felt that my period care is not serving me or my cycle. Then I found Daye – where they give 100% of their attention to vaginas.
Their team of pioneering gynae (pronounced GY-NAY) health experts have come up with the world’s first CBD tampon. Yes, that's CBD IN.A.TAMPON. These wonderful plant based, natural tampons soothe my period throughout my cycle. They are honestly a game changer.
If you’re over being told to just deal with it, please give these tampons a go. It’s a new Daye in gynae health – and Daye's CBD tampon is making it that little bit brighter.
CTA: JOIN THE PERIODCARE REVOLUTION TODAY
SHOTS TO INCLUDE IN THE VIDEO (can be ordered as you wish)
- Opening the CBD tampon from the wrapper to show the golden CBD coating
- Showing packaging
- Showing other frames of you storytelling painful periods and then relief from the tampon
- Frames showing close up of product and packaging
- First shot should emphasize the CBD message
Things to consider -
Talking directly to the camera, with ‘clean’ aesthetics
Please make sure the video has natural light and please use a ring light and high quality camera
The background should be plain but can include green plants or neutral colours
Speak in an entertaining and upbeat way, but also keep the natural tune
Please emphasis the CBD in the first 3 seconds of the video
Please use the script as a guide but feel free to amend in a way that feels natural to you
Please try not to use the term ‘women’ as this is not inclusive and therefore not on brand for us - we can use people with vaginas/people with periods/women and AFAB folk
Please note - we are unable to explicitly say that our tampons are ‘pain relieving’ we can say ‘soothing’
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
Shots that should be included -
Opening the CBD tampon to show the golden CBD coating
Showing packaging
Showing other frames of you storytelling painful periods and then relief from the tampon
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IT'S A NEW DAYE IN GYNAE HEALTH
From the beginning of time, women and people assigned female at birth have been sidelined from medical research, turned away from doctors, taught to believe pain is just something to put up with. And frankly, we’re over it.
At Daye, our pain tolerance is 0. We’re on a mission to eliminate the gender gap that keeps so many female health issues in the dark. From our world’s-first Period Pain Clinic to ProViotics, Diagnostic and CBD-Coated Tampons, we’re raising the bar for vaginal and reproductive healthcare.
https://www.evvy.com/
https://www.itsaugust.co/
https://www.foriawellness.com/
Daye is...
CULTURALLY-AWARE
GRACIOUS
WITTY
INTELLIGENT, KNOWLEDGEABLE
FEARLESS
https://www.evvy.com/
https://www.itsaugust.co/
https://www.foriawellness.com/
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