Hair Loss - Gf/Bf Trend Led
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We would like an ad created which is centred around the effectiveness of our hair loss treatments. We'd like you to come at it with a comedy angle from the lens of a boyfriend/girlfriend whilst spiking interest in MANUAL / Hair loss treatments.
The video should feature an unboxing element but the specific storyline is up to the creator but we would like to see popular TikTok audios / trends incorporated into your submissions to steer away from the typical ad. The tone of the content should be lighthearted but also enlightening.
Ultimately its up to the creator as there are lots of ways to go about this but we like this angle and think it could be entertaining and funny.
Please can you leave enough space at the top & bottom of the composition, we can then crop it down to 4x5.
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- Hook > Up to the creator but it should entice people to watch the video until the end and spike interest. e.g. This is my latest hair loss subscription from MANUAL
- selection of possible USPs to mention:
- Out of all the brands you saw, they were the only one rated excellent on Trustpilot and they had the most reviews
- Convinced by the customer results which were shown on the website
- Treatment plans are effective in 9/10 men
- When showing and describing Minoxidil, mention that the treatment works by increasing blood flow to your hair follicles, leading to improved hair density, and thicker, healthier-looking hair.
- Manual offer a 180 day money back promise, so if the treatments don't work, you can get your money back. You can mention that you were skeptical to try but because of the promise, you thought that it was worth a try.
- When you refer to the product you can refer to it as:
Manual’s hair loss treatment; Manual’s minoxidil spray; Minoxidil spray; Spray hair loss treatment
DO
- please film in natural bright light
- Add engaging captions to your video! remember to submit the version without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- don't sound like you're reading off a script
- DO NOT film via TikTok app. MUST use CapCut or similar.
- no blurry footage, not being able to see the product or you clearly
- Do not show the % on the minoxidil bottle - cover with a finger / camera angles
-Do not include any other product apart from the minoxidil spray
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We’re challenging the outdated notion that real men shrug their shoulders and carry on.
By empowering men with all the information and choices they need to proactively own their wellbeing, we can turn a corner.
We’re here to be your own personal manual. A guide to owning your health and happiness. Giving you all the tools you need to be good to you.
These are the principle that we follow for content creation
- Demystify the condition: We instill a sense of empathy with our audience. We show that their condition affects a variety of multiple men, and they are not alone.
- Science behind the condition: Our medical team explain the condition i.e Hair Loss, in a down-to-earth, accessible and easy to understand scientific way
- Demistyfy the solution: We outline that there is hope out there. We present our range of solutions to treat the problem
- Science behind the solution: Our medical team explains the solution i.e our products, in a down-to-earth, accessible and easy to understand scientific way. Also highlighting all the difficult parts of the journey i.e. side effects, timings etc.
- Social proof: We back up our solutions with customer testimonials, before and after imagery, press clippings etc.
we look at hims (UK and UK) and keeps (US based) for hair loss mainly
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