POV: youre your husbands biggest fan (Female)
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
The SALIENTS® launched in the UK late-2022. We have THE WORLD'S FIRST SUPERFOOD BLEND FOR MEN called ATHANASE® Inspired by Greek Mythology, it aims to be a brand which resonates with men who lean more towards upholding ‘traditional’ masculine values & cultural dimensions
This brief is all about highlighting how women can show appreciation in many ways for their partners, the main way being by gifting their boyfriends/husbands/partners with ATHANASE®
TIP: Please attach a photo or video example with your partner!
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LIVE LIFE ON GOD MODE with the SALIENT’s® Superfood Blend. Specially formulated for men to help conquer 7 areas:
- SEXUAL HEALTH
- ATHLETICISM
- MOOD & COGNITION
- RECOVERY & SLEEP
- GUT HEALTH
- IMMUNITY
- AESTHETICS
Hook - target the trend head on:
Please film yourself talking to camera, with any of the following (you choose the hook that suits you the most), please also apply this as on-screen text
- “Here’s a couple things i love doing for my partner”
- “I thought i’d share a few things i do for my boyfriend to make him feel special”
- “Here’s 3 things i did recently to make my boyfriend feel special”
- “POV: you’re your husband's biggest fan”
Scene: product shots + lifestyle footage (daily routine clips, hugging boyfriend, date night footage, etc):
MANDATORY VO: “I Research and buy him supplements i know will level up his wellness and fitness game”
Scene: (show footage of ATHANASE: holding the product up to camera, gifting to it him with his reaction, blending the product in a smoothie)
VO: “ATHANASE contains 16 different nutritious blends of ingredients including Ashwaganda and Lions mane mushrooms, maca root, + Shilajit and so many more goodies to help him maintain a good mindset and level up his fitness game”
Optional (choose whichever works for your narrative + footage):
- “Buy him flowers - sad fact: most men will only receive flowers at their funeral”
- “Write him motivational notes around the house before he leaves for work in the mornings” (ie., “you’re a strong, powerful and caring man” written on a small piece of paper next to his bedside table)
- “Learning his native language to bond and integrate with his family more”
Closing VO - feel free to add your own spin/personality to this script:
"Just to clarify i do these things because i love my boyfriend and my love language is gift giving/acts of service
SCene: (film this whispering to camera, like it’s a secret)"
CTA (select any from the list below):
- “ATHANASE is the perfect gift for your man, buy it today!”
- “Shop now, support your loved one on his wellness journey”
- “A gift to male heath, shop now!”
https://docs.google.com/document/d/1uHVnbgUTWzpybfCrpCujbW7rxb6rwno1lphgZSGQA/edit?usp=sharing
Notes about the product for the video
- Please ensure you mix it well so it dissolves as much as possible
- We didn’t use any artificial bonding agents or oils, so there will be some particles floating around. Want to minimise this appearance so please take time to mix, re-mix if necessary whilst shooting
- If mixing in water, use a small glass or add multiple servings if you use a large glass. This will help improve the colour on video because I didn’t use any artificial colouring.
- For the product packaging, please cut it open in a straight line with scissors. Some creators in the past ripped open the packaging and it does not look presentable on video.
- One serving is 5g - you can use a teaspoon which is 5g, since there is no scoop.
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DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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