UGC - Italian Collection Pistachio Gelato smell Hook - AD-1188
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Hey Gen,
We ran a similar ad last December for Snow Angel (comparing to Lush’s Snow Fairy) that performed really well and want to make a new version for Pistachio Gelato. We would love it if you could re-film the opening hooks for our Pistachio Gelato Scent that we've introduced for our Italian Collection.
Pistachio Gelato
Notes: Pistachio + Vanilla + Praline
Descriptor:
Smell your Sundae best with Pistachio Gelato. A dreamy scoop of creamy pistachio and sweet vanilla, served with a topping of toasted praline.
Perfect for those who: love a sweeter scent
Note: If selected you will need to provide a script on how you'll film this/ what you plan on saying that needs to be signed off by Fussy.
Note: Please show the product within the first 5 seconds of the video as having this upfront performs well
Note: For the 9x16 (Portrait version). We will be using this dimension on TikTok, so please make sure overlays and key messages for the 9x16 version are not cut of by TikTok's UI or Ad caption space. Creators will need to consider the safety zones. See TikToks preview tool where you can see how it looks in situ (toggle to show in-feed ads) https://ads.tiktok.com/toolbox/preview/#/
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Once selected you will be given a details on how to order.
Hook 1 - “If you love the smell of BumBum cream, you’ll love this… ”
Open with the above hook and show BumBum cream in the background, performed well previously with talking head over Lush Snow Fairy. Please Green Screen the Brazilian BumBum cream products. Then immediately show off the Fussy case and talk about Pistachio Gelato scent from the new collection. state how Fussy have released an Italian Collection with 3x new scents along with the case. Give a quick overview of the new scents in the Italian collection and how great they smell. Then showcase how effective our deodorant is showing how it LASTS ALL DAY (show various video clips of you) to convey that message. Please also then talk about our 3x USPs (see below).
Hook 2 - “If you’re as obsessed with Brazilian BumBum cream as I am, then this is the scent for you!”
< Same video as hook one, but please use this hook line>
In the video you also need to communicate the following three messages:
- 24hr Protection backed by science. We use a neutralising probiotic formula that eats sweat for breakfast
- Easy To Refill. Show how easy it is to refill Fussy with our plastic-free refills delivered straight to your armpits every 3 months
- Natural Ingredients. 100% vegan and cruelty free, with no aluminium or parabens.
Please communicate the above key message within your content.
Good at making social first comments with a high degree of editing videos native for TikTok & Reel placements
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
Hook 3 - “I’m OBSESSED with summer and these 3 new Italian Collection scents from Fussy natural deodorant!”
Open with the above hook and highlight the summer theme, either through outfit, background or scenery. Then immediately show off the Fussy case and talk about the new Italian collection. State how Fussy have released an Italian Collection with 3x new scents along with the case. Give a quick overview of the new scents in the Italian collection and how great they smell. Then showcase how effective our deodorant is showing how it LASTS ALL DAY (show various video clips of you) to convey that message. Please also then talk about our 3x USPs (see below).
In the video you also need to communicate the following three messages:
- 24hr Protection backed by science. We use a neutralising probiotic formula that eats sweat for breakfast
- Easy To Refill. Show how easy it is to refill Fussy with our plastic-free refills delivered straight to your armpits every 3 months
- Natural Ingredients. 100% vegan and cruelty free, with no aluminium or parabens.
Please communicate the above key message within your content.
Hook 4 - “Get your pits out for summer”
Open with the above opening hook, and as done with this video HERE, please blur your pits out. As it did well performance wise. Then immediately show off the Fussy case and talk about the new Italian collection. State how Fussy have released an Italian Collection with 3x new scents along with the case. Give a quick overview of the new scents in the Italian collection and how great they smell. Then showcase how effective our deodorant is showing how it LASTS ALL DAY (show various video clips of you) to convey that message. Please also then talk about our 3x USPs (see below).
In the video you also need to communicate the following three messages:
- 24hr Protection backed by science. We use a neutralising probiotic formula that eats sweat for breakfast
- Easy To Refill. Show how easy it is to refill Fussy with our plastic-free refills delivered straight to your armpits every 3 months
- Natural Ingredients. 100% vegan and cruelty free, with no aluminium or parabens.
Please communicate the above key message within your content.
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We are Fussy... about everything in our mission to banish single-use plastic from your bathroom with natural personal care products that are simple, effective and beautifully designed.
As seen on Dragons' Den, our award-winning design features a durable outer case made with recycled plastic. And home compostable refills made from waste sugarcane which once done with will just decompose in your garden or the bin.
But as we all know it’s what’s on the inside that counts and we’ve been extra Fussy with this. Backed by science with only premium natural ingredients, our formula contains an odour-neutralising probiotic that literally eats sweat for breakfast. So now you can say no to BO and yes to saving the planet.
What’s more we’re vegan, free from aluminium and parabens and of course we only ever test on smelly people, never animals. To get started, simply choose a case and from one of our beautifully refined scents that you'll want to sniff on repeat.
We truly believe that by being Fussy and elevating the everyday products we have all come to know and love, we can create a better smelling planet for everybody.
Power to your pits!
Wild/ AKT/ Mainstream antiperspirants
Please check our UGC Brand Guideline deck here: https://docs.google.com/presentation/d/1hF5geMeLaYADzFIZOXgnR1n0b7uNqUU9I9__XHVdHbw/edit?usp=sharing
Wild/ AKT/ Mainstream antiperspirants
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