We'd like a natural style, at home in your kitchen/living room, with a mix of face-to-camera shots and "action" shots (e.g. unboxing, popping the cork, pouring a glass, having a sip) with a voiceover to carry the story.
L.A Brewery creates non-alcoholic sparkling drinks that offer an uplifting alternative to wines and spirits. More info: https://labrewery.co.uk/
Please feel free to re-word, change the shots and be creative! This is a guide but you do not need to stick to it exactly.
Opening hook: "I kept hearing about L.A Brewery so I had to give them a try. Here are 5 things I loved…"
(suggested shot: face-to-camera shot with voiceover, maybe taking a quick sip at the end)
"Number #1: the flavour… these drinks are SO delicious. My favourite is the Sparkling English Rose”
(suggested shot: unboxing / opening a bottle)
“Number #2: It actually feels a bit like you’re having a glass of wine, but they’re non-alcoholic which I love because it means I can drink them any time of day”
(suggested shot: quick clips in multiple settings e.g. sipping on the sofa, at the kitchen table, in front of your laptop etc)
“Number #3: They use natural and ethically sourced ingredients. Tea, fruits, flowers, botanicals… all kinds of magical goodies, and…”
(suggested shot: reading the ingredients, showing ingredients on label, looking at the drink as it pours into a glass)
“Number #4: No bad stuff. They’re low cal, gluten free and vegan… and they even have some friendly bacteria to give your digestive health a nice little boost”
(suggested shot: something showing relaxed, happy, healthy lifestyle e.g. going for a walk, doing some exercise)
“Number #5: The microbrewery where they make these drinks is powered by sustainable energy. And when you’re done with the drinks, everything is recyclable. Or they double as really cute candles?!”
(suggested shot: bottles and packaging being thrown into recycling / or empty 750ml bottle with a long candle pushed into the top for example of re-use)
“And the best bit – my next delivery is already on the way”
(suggested shot: face-to-camera, same shot framing as the opening hook)
DO
DON'T
L.A Brewery use natural fermentation with innovative blends of tea, wild plants and flowers to create delicious non-alcoholic drinks that are good for you and good for the planet. Featured in The Sunday Times, Vogue and many more. Natural, ethically sourced ingredients and B-Corp certified: micro-brewery in Suffolk runs on 100% dark green energy.
L.A Brewery
Pentire, Days, Trip
Uplifting & open
Pentire, Days, Trip