Pooch & Mutt Bionic Biotic: Supplement for Dog Digestion, Skin & Coat Testimonial/Product Demo
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
‘Bionic Biotic’ is a best-seller packed with anti-oxidants, probiotics, fish oil, vitamins and minerals. This natural dog probiotic powder complements all diets perfectly. This probiotic health supplement actively promote solid stools and healthy digestion.
We want your video to focus on a particular transformation your dog has seen since using the product and the ease of its use. Our customers rave about improvements sensitive stomachs and digestive issues as well as improvements in itchy skin. Check website and especially amazon reviews. (https://www.amazon.co.uk/Pooch-Mutt-Supplement-Digestion-Healthy/dp/B0046ZLBQW )
Please attach photo of your dog to your application!
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Link: https://www.poochandmutt.co.uk/products/bionic-biotic
‘Bionic Biotic’ is a best-seller packed with anti-oxidants, probiotics, fish oil, vitamins and minerals this natural dog probiotic powder complements all diets perfectly.
This probiotic health supplement actively promote solid stools and healthy digestion. Both probiotics and prebiotics promote a healthy gut microbiome, whilst the added antioxidants can help your dog fight off skin infections as they promote a robust immune system. It also provides important nutrients to reduce itching and scratching, with Biotin to help aid healthy fur growth; ideal for those whose itching leads to fur loss or thinning.
On top of this, our Bionic Biotic supplement is packed full of other healthy ingredients, thus, we can potentially support and improve health in a number of areas including a dog’s skin, their gastrointestinal tract and their immune system.
See great reviews here: https://www.amazon.co.uk/Pooch-Mutt-Supplement-Digestion-Healthy/dp/B0046ZLBQW
This is a relatively loose brief, please make it authentic to your style of editing. The key is to effectively explain the differences you have seen in your dogs health and the ease of using the product and incorporating in your dogs diet.
Hook:
Optional: Full frame/Split screen of transformation in dogs sensitive stomach or itchy skin (see:
Choose any of the following hooks (feel free to adapt how you see fit)
• Preferred: 'Keep watching to learn how my dogs skin went from itchy [show dog itching] to this [shiny healthy coat]
• 'Digestive issues/itchy skin bringing your dog down? I discovered this product from Pooch & Mutt which has done wonders to his sensitive stomach/itchy skin'
• 'Stop scrolling if you’re your dog has sensitive stomach/itchy skin'
• I'm totally obsessed with this product for my dog from Pooch & Mutt….
Script/inspo:
• Voiceover talking about the endless searches and trying products that don't work.
[Show clips researching online and eventually finding Pooch & Mutt. Possibly a close up on a google search making sure no competitors are in view.]
• Voiceover being amazed by all the positive reviews on Pooch & Mutt and calling out a few to reinforce the transformation dog's stomach/skin [clip to focus on hundreds of positive reviews about transformations (make sure only 5* are filtered to view and scroll through stomach/skin related reviews)]
• Demonstrate sprinkling the product over dog food and talk about how easy it is to incorporate in the diet. Voiceover to also mention the dog loves the food and has no problem finishing and has been on the diet for a month [Scene showing dog eating the food maybe some asmr elements.]
• Voiceover highlighting product benefits, choose from the list below. [Creator in shot talking about the product benefits with a lot of enthusiasm with the packaging in screen]
• Voiceover highlighting how amazed the creator is by difference in dog's health recommending the product to the viewer. (If you choose to focus on skin improvements please request salmon oil product from as and mention it as a great addition to use as a combo)
Key product benefits to choose from (you can choose 4-5):
Ingredient Callout Ideas
• Bionic Biotic contains 16 active ingredients to promote solid stools, healthy skin, improve coat growth and help with overall digestion
• Probiotics and Probiotics to help aid digestion and promote a healthy gut flora
• Vitamic E for healthy immune systerm
• Biotin for healthy fur growth
• Fish oil helps improve skin barrier function to reduce itching and scratching
• Zinc for health skin and fur
• Antioxidants for its antiinflammatory properties
• Beta glucans for immune support
General Benefit Callout Ideas
• Vet-recommended for optimal dog health.
• Health supplement for dog digestion
• Helps reduce itching and scratching
• Provides nutrients for coat growth and healthy skin
• Actively promotes solid stools and healthy digestion
CTA Example:
'So if you're having the same struggles as I did, you need to give this a try!
(PLEASE NOTE: If you choose to focus on skin improvements please request salmon oil and mention as a great addition as a combo)
Another example: https://www.tiktok.com/@petdrs/video/7271124586161376519?isfromwebapp=1&web_id=7207426543500215809
Please check you have covered off the key edit elements we are looking for. Let us know of any allergies the dog may have. Please ensure we are told what breed of dog the creator has and we need to ensure that none of the dogs have a bark collar, docked tail or docked ears. E-mail dog photo to rachel@usetwirl.com if you haven't already!
Video editing requirements:
• Key edit elements we are looking for: Comic elements, close up shots, ASMR shots, some shots of creator in screen to add personal element
• Showcase a happy excited dog with a lot of movement and energy where possible.
• Ensure each frame lasts not more than 3s (where possible) to ensure the video is engaging throughout.
• Voiceover/Text to speech to be very enthusiastic.
• Please film in natural light and in high-res and no blurry footage.
• Add engaging captions to your video and remember to submit the version without!
• Keep it lively and energetic - we want to encourage the audience!
• Please don't sound like you're reading off a script.
• When writing the brand name in captions use 'Pooch & Mutt'.
• Share your storyboard with Rachel prior to filming
• Please ensure music used in videos are cleared for commercial use
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We know that a healthy mind is just as important as a healthy body. But should that thinking be limited to humans?
We've created an enhanced series of natural meals, treats and supplements that does good and tastes good, to give your pet the optimal ingredients needed to boost their mood and behaviour, paw in paw with their physical health.
Guidelines: Always use Pooch & Mutt, not Pooch and Mutt. Make sure no competitors are visible in content (any other dog food, treats or supplements brands).
In the past our customers love fun, creative and engaging content. We want our reviews to tell a real story, and to be trustworthy as we believe our brand really does delivers incredible results and dogs love it!
Target Demographic
Dog owners who believe that they should give as much care and attention to their pets health as their own. Our strategic target customer is defined by their mindset and attitudes rather than life stage or demographics, but characteristics to note are:
More likely to be female
Likely to be financially assured
More likely to be urban rather than rural
Mix of ages but tendency to be +25 and upwards
Mix of with or without family
Butternut Box, Tails.com, Lily's Kitchen, Pure Pet Food, Forthglade Complete
UGC to be fun and humerous. We are a young fun brand with a lot of knowledge to share. We love playing with our bright brand colours and being playful with our content.
Butternut Box, Tails.com, Lily's Kitchen, Pure Pet Food, Forthglade Complete
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