No freeze no fuss !
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like to create a dog owner/review/explanation of why they love the switch to Marleybones from freezer alternative brands. Primarily consisting of dog owner filming related content to VoiceOver - at home storage / their dog with the food / talking at camera where needed.
Key USPs:
- Marleybones convenience - our food is pantry fresh so no need to freeze like other fresh/raw dog foods. Our dog food is slow cooked with fresh ingredients in order to keep all the good nutritional benefit but it a much easier more convenient storing solution for owners.
- High quality ingredients in every meal - UK sourced and freshly prepared meat, vegetables and powerful superfoods including chia seeds, kale, hemp seed. This is slow cooked in our sustainable packaging retaining all the good nutrition for your dog.
- Drool worthy deliciousness! Dogs love marleybones and its taste.
- Gut friendly prebiotics
- We also want to communicate the taste (fab reviews of dogs loving the recipes)
- The end we would also like to call out the 40% off your 1st order promo. Users carry out a simple & tailored survey about their pup so that we can tailor the plan and preferences to each dogs needs. For this video chosen creators we will ask these questions before sending out the box.
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Premium dog food packs and gourmet treats. Online as a subscription service, creator will be sharing / receiving the marleybones intro trial box tailored to their dog (once confirming creators we will tailor this based on their dog)
On this video - please use text-to-speech to narrate the VO / use a voice filter. The VoiceOver and scene is directional and not word for word - please make it sound natural to you!
VO 1: I finally have space in my freezer!
Scene 1: Shoot film with you a little stressed/ annoyed shutting the freezer or showing a full drawer (if you have any other frozen dog food in there).
VO 2: I give my dog (XXXXX) fresh food but found it a nightmare to store and keep track of portion sizes in amongst my own food - since switching to marleybones (dog name) receives the same fresh nutritious benefits but its stored in my cupboard!!
Scene 2: Film moving away from freezer to marleybones product. Show MB product packaging close up/or the 8 packs stacked nicely/in trial box etc. (with or without your dog in shot optional) and then pan to a shot of this being easily stacked/stored in your cupboard or pantry. (Idea is to show how much easier/convenient this is to store at home whilst keeping all the nutritional value).
VO 3: Its slow-cooked and made with 60% high quality meat with plenty of options to choose from chicken beef lamb or salmon (dog name) LOVES the (pick a flavour) pack. And the rest is made up of nutritious vegetables and superfoods like sweet potato, kale, chia seeds and hempseed.
Scene 3: (select what you feel best from these reco's) - Ingredient list on back of pack / Serving up the food to your dog / your dog looking excited to eat the food / close up of the dog licking eating from the box/ empty bowl shot.
VO 4: Marleybones subscription has also saved me so much time with a tailored plan to (dog names) preferences and eating habits so I know I'm feeding (them) the right qty at the right time and its something they love.
Scene 4: Add in a scrolling screenshot of the website questions it asks and the plan (link here for your review and you can go through the quiz: https://marleybones.com)
VO 5: You also receive free treats in every order from dental health to joint chews you can pick!
Scene 5: Dog taking treat from you / doing a trick / throwing the treat ideally with a close up of the pack first or the pack of treats in shot.
VO 6: You can get 40% off your first order and got 8 meals , free treats AND a marleybones free tennis ball.
Scene 6: Clip of your trial box opened up with dog in the shot.
CTA: Run don't walk for your discount!
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Marleybones is a dog dining subscription service serving fresh, slow-cooked, high quality meals and gourmet treats. Marleybones was created out of a very personal frustration Josephine had with her own dog Marley, a golden cocker spaniel. Marley was both fussy and suffered from indigestion, which meant Josephine was changing dog food more regularly than Leonardo DiCaprio was changing girlfriends. On the quest to find a food that was better for his health, tastier for his palate and friendlier towards the planet, the idea of Marleybones was born. Fast forward a couple of years and we’re now making thousands of dogs happier and healthier.
Key brand claims/values
- High quality ingredients
- Pantry fresh (no freeze no fuss) -> most fresh food brands require freezer/fridge space. MB retains all the same nutrients but using its unique slow cooking process means it can be kept in the pantry PLUS lots of health benefit vegetables and superfoods
- Powered by superfoods
- Slow cooked deliciousness!
butternut box
years.com
different dog
lily's kitchen
pooch &mutt
James & ella
Marleybones is a premium dog dining subscription service and our tone of voice / design reflects this. Our TOV also layers in humour and playful comms (we don't take ourselves too seriously) - some examples of our TOV below:
'Dogs deserve gourmet! Wave goodbye to boring kibble and say hello to Marleybones pantry fresh™ meals filled with meat, veggies and superfood.'
'Bone appetite' 'Congrats on becoming a paw-rent’
butternut box
years.com
different dog
lily's kitchen
pooch &mutt
James & ella
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