Valentine's Day - Imperial Candles - Campaign
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Create an engaging and authentic video that showcases the unique experience of our Imperial Candles, emphasising the reveal of the hidden surprise jewel and providing a genuine review of the product.
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A scented candle with a piece of jewellery inside. http://imperialcandles.co.uk
Please create a script/storyboard that is natural and authentic to you, use the talking points and structure shared below!
HOOK: Introduction style similar to:
“ I have tried the jewellery candle that everyone talks about.”
“ i just had to try the jewel candles by Imperial Candles”
Could this be the perfect Valentine's Day Candle? Let's find out together!
You won’t believe why this candle is the best I have ever tried!
You won’t believe what this candle is hiding inside!
This candle might be the best-kept secret for gift-giving!
The ultimate candle experience – wait till you see this!
i just had to try the jewel candles by Imperial Candles
This surprise candle is a MUST-HAVE this Valentine’s Day!
Shh... This Imperial Candle holds a secret jewel. Let's uncover it together.
BODY: What should the video include?
[Visually appealing unboxing of the candle, showcasing the packaging and design of the label. - be as creative as you can, dynamic edit, eye-catching]
Highlight the first impressions of the candle's look and feel.
[Light the candle, describing the initial scent notes and ambience it creates.]
Mention that it is made of natural soy wax and has two wicks for a clean burn; you can also mention how surprised you are about the size and the weight of the candle.
[Show the moment the jewel emerges from the wax.]
Capture the excitement and surprise, detailing the process of retrieving the jewel.
[Display the revealed jewel, commenting on its design and quality.]
Mention what jewels you can select in the candle ring size, necklace, or earrings. And appraise your jewel using the code on the website at https://appraise.imperialcandles.co.uk/
Share personal thoughts on the overall experience with the candle and the excitement of the jewel discovery.
Discuss the emotional aspect of the surprise and the product’s appeal as a gift or personal indulgence.
End with a CTA!
Style & Tone:
The video should have a cosy, intimate feel like sharing a secret with close friends.
Keep the tone genuine, enthusiastic, and conversational to connect with the audience.
Ensure good lighting, especially during the reveal, to capture the sparkle of the jewel. We would like to see some home decor ambience to better showcase the candle while burning.
Technical Requirements:
High-resolution video quality.
Clean and clear audio, free of background noise.
Subtle background music that is royalty-free and complements the video's ambience.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
SUBMITTING FORMATS
- for your first submission, please deliver the 9x16 format with and without captions
- After any revisions and sign off, please deliver all other formats requested by the brief. This can easily be done via CapCut so you do not need to film or edit multiple times. If you need support, reach out to us!
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Imperial Candles is a pioneering gift company that combines the sensory delight of handmade, soy-based scented candles and bath products with the thrill of a surprise.
Each candle and bath bomb conceals a 925 Sterling Silver piece of jewellery inside, from rings, necklaces, bracelets, and earrings.
Our ethos is rooted in using quality, ethical ingredients, and we are against animal testing (or unicorns!).
Imperial Candles is an experience – a sensory journey that begins with the soothing flicker of candlelight and enticing fragrances, leading you to the joy of uncovering a hidden treasure. It's about crafting memories, evoking emotion, and gifting an experience beyond the life of the candle or bath product.
Do’s:
• Remove jewellery with tweezers.
• Burn the candle until you reach a complete pool the first time.
• Trim wicks before each burn.
• Present the product in good condition.
Don’ts
• Don’t burn candles for more than 4 hours.
• Don’t show any other candle brands.
• No mention of other competitors.
We are looking for authentic and natural content that showcases the concept of our products in the best way.
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