Video ad for shopping app
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Eureka has previously been a coupon app - that will remain true for the app but the team is working on tons of new features, and with social we are looking to build this company into a discovery - the latest shopping trends, helping people find new brands, etc. Similar to any trend spotters you may follow or companies like Thing Testing. Our social content will be sharing cool finds and trends, while we look to push people to the app to find the deals (we want to stay away from mentioning “discount/coupons” and rather push “deals”). We encourage you to get on the app and see what it’s all about. More brands and stores will be added over time (along with cover images, etc).
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Shopping app focused on deals, personalized shop lists, product discovery
Mention the name of the app in the first 5 seconds (Eureka).
Let your personality shine - but generally we are looking for something along this messaging:
“Ever wanted to just walk into a store and everyone has already automatically been chosen for you? That’s what happens every time you open Eureka”
so not only is eureka's app good for discovery - it's hook is that everything in the feed ideally is personalized uniquely for you
CTA at the end should be to download the app.
DO:
- film in natural light, ideally facing a window
- when not directly speaking to a camera, use VO but ensure audio quality is seamless and natural
- add engaging native-looking captions to the video, remember to submit a version without
- Keep it lively and energetic
- we want to encourage the audience!
- Shoot high-res
DON'T
- DO NOT sound like you're reading off a script
- DO NOT film via TikTok app. In case of revisions please edit with CapCut or similar.
- NO blurry footage, not being able to see the product or you clearly
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Describe your brand values and what you stand for
Who are your main competitors or any other brands you look at for inspiration?
How does your brand want to communicate? (e.g. casual, professional, humorous, etc.)
Who are your main competitors or any other brands you look at for inspiration?
Your content
Your uploads
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