Zeroheight - UGC Case Study
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We're looking for the creator to be talking to camera, sat at a table, slightly at an angle and facing away from the camera and filmed like a conversation just like example. Follow the script, but don’t worry too much about making it perfect. Speak clear and at pace. Edit this so that there are super fast cuts, and it holds attention but please do not speak too slowly - see reishi example. The edits need to cut out gaps in copy to keep pace speedy. Just like the example video.
Filming method: make sure to mirror the Thriva one. Not jumpy.
This should be shot from the same angle up close - also if we can have a slightly closer camera angle that would be great.
Creative brief
- Please follow the style of the ‘Reishi Mushroom’ video and Thriva video (speed of reishi video) – we want it to have this quick cut/edits effect so that there is barely time after a sentence has been said before the next one begins – at the same rate of that video.
- Please subtitle it in the same way as reishi video - fast one-two words per caption.
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Hero caption should be
Design system saved 534 days of engineering effort
"Eventbrite had gone through different design system tools, and so we told them they should try Zeroheight."
"Zeroheight helps the entire team build faster than using an in-house tool."
"It’s built so that designers and developers can work better together."
"With things like… being able to see the Figma designs and actual live code side by side… or tokens, which basically mean you can change stuff in Figma and bam it’s in the code straight away."
They’ve calculated that they’ve saved 534 days of engineering as a result
"And this is all because the divide between design and engineering has been removed."
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
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Client Obsession
It starts with you the client, and we work back from there. This is core to everything else we do. That means the relentless pursuit of opportunity for your business, and a deep understanding of both your business, and your customers.
Bias for action
We have always been doers. It's intrinsic to our entrepreneurial characteristics. We won't ever sit on an idea until our next catchup, we'll bring it to you when we have it. If 80% of life is showing up, we'll be first to the starting line.
Clear Communication
We hate jargon and unclear comms. Verbosity is the enemy of action. We will be clear when we talk to you. It is also the very best way to speak to customers too.
Curiosity
Great marketing is about curiosity. Why does something work? What others ways could it work? We'll be contrarian when we need to because often the best ideas are counter-intuive, and start with curiosity.
Makers and Hackers
We hate bottlenecks. When we were early employees in startups we knew everyone had to get stuck in. That might mean hacking some thing together in Zapier if it means getting it done today rather than next month.
Brands we love include Athletic Greens, Huel and Glossier
We are the voice of our consumers
Brands we love include Athletic Greens, Huel and Glossier
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