Puppy Parent for Educational Toys & Treats Ad (PDOL - 3)
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We are on the lookout for a new dog mum or dad to film a scripted ad with their puppy (ideally 8-28 weeks old). We want the video to be as natural as possible, so whilst we have provided a script, we are happy for you to adapt the way things are said to make it more natural for you to say.
We do ask that you try to retain the meaning and that you do not amend any of the hooks.
We will send you a toy and treats for your pup from the following sections on our site (the choice is yours!): https://www.petdrugsonline.co.uk/puppy-toys
https://www.petdrugsonline.co.uk/puppy-treats
Pet Drugs Online is an online pet store that stocks everything from prescription medication to food and toys.
Please note: Unfortunately, we aren’t able to work with any flat-faced dog breeds (brachycephalic) e.g Pug, French Bulldog, English Bulldog etc.
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Your choice of a Toy and Treats for your pup:
https://www.petdrugsonline.co.uk/puppy-toys https://www.petdrugsonline.co.uk/puppy-treats
Hook 1: When will my puppy stop chewing and biting?!
Body
Don’t worry first time pup parents, you aren’t alone! Biting and chewing is a very natural stage in a puppy’s development. They learn and explore through their mouths.
They can chew and bite for many reasons, including teething, playing, frustration or just because they are being curious! The good news is that they will grow out of it, and the right training can help ease that process for both you and your puppy!
With our puppy, {name}, we’ve found that positive reinforcement training is the most effective way to help {him/her} understand!
For example, If {dog name} is doing something we don’t want, like chewing my favourite shoes, we redirect {his/her} attention to chewing something that {he/she} should chew instead, like their favourite toy! When {dog name} shows good behaviour, we make sure to reward {him/her} with their favourite treats to let them know when they are doing a good job!
I buy all my treats and toys from Pet Drugs Online; they are the best site I have found for my pup's needs!
They sell thousands of products, from food to medication and its all at great value! All their products are vet-approved too, which is a weight off of my mind!
CTA
You’ve got this pup parents! Grab all your puppy training essentials from Pet Drugs Online today.
For visual guidelines please refer to the inspo link!
We need a willing puppy participant that is 8-28 weeks old.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
Puppy parents, does the biting ever stop?!
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