Refill Friday
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We're seeking an engaging video that celebrates "Refill Friday," our promotion dedicated to refillable products and a counter to Black Friday. This video should focus on ordering every refillable product from Milk & More, receiving the delivery, the satisfaction of decanting, using these eco-friendly options, and returning the empties to your doorstep.
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At Milk & More, we are committed to making sustainable living accessible to all. Our mission is straightforward: curate the highest quality products and brands and deliver them to our customers in the most environmentally friendly manner.
We are not your average online grocery store; we are the largest online milk and grocery doorstep delivery service in the country. With a dedicated team of nearly 1,000 milkmen and milkwomen, we ensure that our customers receive the freshest milk, delivering almost 80 million one-pint glass bottles annually.
But our offerings extend beyond milk. We provide a carefully selected range of nearly 400 fresh groceries, weekly essentials, and top-quality refillable products, all delivered to our customers' doorsteps up to three times a week.
Our community of customers receives nearly 1 million deliveries each week, with a significant portion fulfilled by our fleet of electric vehicles, one of the country's largest. At Milk & More, we're your early morning dream team, delivering to your doorstep by 7 am, with no need to wait in, and enjoy free delivery with no minimum order. For added peace of mind or those last-minute moments, you can change or make an order up to 9 pm the night before. For this video we are just focusing on our refill products.
Opening Scene:
Someone waking up, yawning, putting on their slippers and walking to the front door. (we want this scene to be at least 10 seconds. Focusing on the waking up, yawning and walking to the front door).
SHOW: Outside is a Milk & More delivery.
Decanting & Usage:
Showcase placing the products in the fridge.
The pantry products in mason jars.
Making a cup of tea, dunking a biscuit in the tea.
Capture the person placing the empty refillable containers outside for collection.
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Please record a voiceover for the duration of the video:
- related to the 'text' above but doesn't need to be word-for-word, make it your own
- Key Points - don't have to include all, please choose those relevant to video
- Milk&More is on a mission to protect the legacy and tradition of the milkround
- They have expended their range of products in refillable packaging - from flavoured milks, yoghurts, kefirs, juices, water smoothies, pantry essentials to cleaning products
- Delivered to doorstep by 7am - no need to wait in
- Free delivery with no minimum order
- Can set up recurring order - so you never run out
- Empties collected from doorstep - like magic!
Please ensure we deliver to your postcode - you can check via our website. Once confirmed, we will send you a code to order the products on our website.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
SHOPPING LIST
1x ReRooted Almond or Oat Milk
2x Derby Hill Falvoured Milk (please pick two different flavours)
1x Good Company Kefir
1x River Cottage Blackcurrant Yoghurt
1x River Cottage Natural Yoghurt
1x Brown Cow Strawberry Youghurt
1x Belu Water Wenlock Water
2x Blevoir Cordial or Press (pick different flavours)
1x Good Club Coffee
1x Good Club Tea
1x Good Club Pasta
1x Good Club Granola
1x Fill Hand Soap
1x Fill Washing Up
1x HomeThing Multi Surface Spray
If you need mason jars or pumps please add to order
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At Milk & More, we are passionate about encouraging people to eat well and live sustainably. Our mission is to deliver a positive impact on local communities, the environment and ultimately you.
At the heart of our business is our iconic milk and alternatives delivered in glass bottles. We deliver nearly 80 million 1-pint glass bottles each year, each re-used 28 times. But we know our customers want more than just milk and that is why we also offer a highly curated range of products that meet the diverse needs of our audience.
We have a team of over 1000 milkman and women, who complete their rounds up and down the country whilst we sleep to ensuring our customers have a truly fresh start to their day.
Deeply rooted as a British icon, we celebrate and leverage our milkman heritage to drive the transition to a reusable future and become the Home of Refill. We are able to lead this movement because our delivery model makes it as convenient as possible for our customers to join the Refill Revolution by simply leaving all their empties outside when finished.
But our commitment to a sustainable future does not stop there, we also seek to minimise delivery emissions through the use of our electric fleet, all charged by renewable energy.
Milk&More
Competitors: Modern Milkman and Abel&Cole
As a brand, we are easy-going, polite (but not formal), wholesome, helpful, empathetic, and positive with a subtle twist of humor. We are not preachy, cocky, or confrontational.
Competitors: Modern Milkman and Abel&Cole
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