Travel Easily & for Cheap with Trainline
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We want a creator to create a personal and engaging video to get viewers excited about booking train tickets on the Trainline app, showing users how Trainline makes it easy and cheaper to book train tickets and travel.
TIP: Please share if you have any upcoming trips where you will be using Rail to travel
MUST be based in France and speak native French.
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Trainline is an app that helps users to compare the prices of a range of train and bus companies to find the best price for their journey. Our app is fast and easy to use with the option to buy e-tickets, pay securely on the app with Google pay, Apple Pay and Paypal, check train schedules and receive smart, real-time travel info on the go.
Please create a script that's natural and authentic to you! Please share with Twirl ahead of filming.
Start with a hook: Hook can be adjusted but something similar to 'Here's how you can travel around France and Europe cheaply and easily'.
The video then shows the creator either:
a) doing a kind of video diary, travelling by train to a destination and enjoying the sights in that destination, and showing how they used Trainline to book their tickets cheaply and easily
b) describing a journey that they have taken recently or that they will take soon, and how they used/will use Trainline to find the best tickets and book them quickly and easily.
In either case, the video should feature some screengrabs or screen recordings of the app in use (taken on a phone device)
Product Highlights: Compare the prices of France's biggest train companies as well as train companies across all of Europe.
Meilleur Prix Garanti (Best Price Guaranteed) - Find the best price for your train ticket on the Trainline app - if you find a cheaper option elsewhere, we will refund you the difference
Buy and use your railcards on the Trainline app
Trainline offers electronic tickets so you can skip the queues at the ticket office
CTA - 'Book your tickets with Trainline today'
*Please share your concept/script before producing the video and include captions and a voiceover in the whole video.
Creators should be based in France and French speaking, and ideally have experience in the Travel sector or app sector.
Don’t:
- Sound like you're reading off a script
- Film via TikTok app. MUST use back camera and edit via CapCut or similar.
- Disparage the current state of EU railways or train operating companies.
- Discuss strike disruption, engineering works or the general cost of train tickets in the EU.
- Refer implicitly or explicitly to train operating companies and their service or digital products, such as websites or apps.
- Include footage that features logos or trademarks for businesses in the EU rail industry
- Include footage of rail industry workers or members of the public.
- Include signage or refer to specific EU/UK rail stations in your content.
- Compare the price of tickets in the Trainline app to the price of train tickets in a competitor’s app.
- Include the logos, trademarks, products or physical outlets of other brands in your content.
- Deviate or change the content when referring to specific Trainline features.
- Please don’t swear or use profanities in your content.
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DO
- Please film in natural bright light
- Add engaging captions to your video
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
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We are Europe’s leading train and coach app. To put it simply, we are a one-stop-shop for train and coach travel. Every day, we gather routes, prices, and travel times from over 270 rail and coach operators in 40 countries, so that everyone can buy tickets quickly and save time, effort, and money.
We stay one step ahead, so all of our customers don’t have to, we are making it easier for them to buy the best ticket for their journey with giving them live, personalised travel information on the go via our awesome app. We offer a comprehensive collection of travel options to our customers, as well as unique, AI-driven information to help them make the best decisions.
Omio, Airbnb
casual and humorous
Omio, Airbnb
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