Your Sign To Buy Affordable Luxury Sleepwear
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Montage of cozy yet aspirational lifestyle clips, set to the beat of trending audio / copyright free music with key USPs popping up on screen. Please deliver the raw footage for this project (e.g. 5-10 second clips of each scene)
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The Night Store is a luxury inclusive nightwear brand designed for every body, catering for sizes UK6-28, maternity and family sets.
Luxury nightwear for every body.
Hook: 'POV: I found the perfect pyjamas for autumn / christmas' or 'Your sign to buy affordable luxury sleepwear', with cute emoji combination
Body: Key USP's to pop up on screen, feel free to re-word some of these so it's more relatable or add emoji's
- Pockets
- Affordable luxury (great value vs competitors)
- Self Fabric Gift Bags
- Stunning prints
- Inclusive sizing (UK 6-28)
- Super comfy and stylish
- Breathable fabrics
- Slouchy / oversized
CTA: something testimonial style so it feels authentic
- Run, don't walk, to order yours
- BRB buying matching ones for my besties
- Autumn girlies, you need this
Scenes to film: we'd like it to be a montage of clips that are 0.5 - 1 second long, or have quick cuts from one action to the other, so it should feel fast paced yet relaxing.
- transition from work outfit to pyjamas
- unboxing & close up on detail
- doing skincare routine wearing pyjamas
- setting up living area / bedroom to get cozy (e.g. lighting candles)
- twirl / happy dance in the outfit
- anything else that shows you in action
needs to have good lighting! preferably has a minimal / scandi home, neutral colours
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
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The Night Store is a size-inclusive luxury nightwear brand with a vision to design pyjamas for everyBODY.
Open to chat with the team
Chelsea Peers
Olivia Von Halle
H&M
HA Designs
Casual, but we position ourselves as affordable luxury.
Chelsea Peers
Olivia Von Halle
H&M
HA Designs
Your content
Your uploads
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