THE WAR PAINT FOR MEN - ULTIMATE TUTORIAL
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We’d like you to create a fun, high energy full face tutorial using the War Paint for Men Ultimate Kit. From start to finish - skincare and makeup. The video should show us your everyday natural look and should express confidence and energy. From one guy to another, makeup is not something to be scared off.
TIP: Share relevant content examples in skincare/beauty niche if applicable
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War Paint For Men is the UK's OG Mens Makeup brand. War Paint is all about helping you to feel ready to tackle whatever today brings. And whilst we’re serious about what we stand for, we don’t always take ourselves too seriously.
Makeup isn’t only for women, and neither’s confidence. It’s for everyone that wants it. And if you want a men’s brand that speaks to you, looks f**king cool in your bathroom, and stands for something more than just products, we’ve got your back.
The Ultimate Kit contains everything you need to help you look great and feel more confident. Turns out that good things don’t always come in small packages.
HERO PRODUCTS BELOW
Moisturiser
A lightweight daily moisturiser to help optimise hydration and leave skin feeling smooth. Our blend of antioxidants help support skin health and leave skin refreshed, never greasy.
Eye Cream
A lightweight eye cream that helps to defend against dark circles, smooth fine lines and deliver deep hydration. The cooling metal roller-ball applicator massages and energises tired eyes.
Night Serum
An advanced multi-tasking serum that works while you sleep to help revitalise, smooth and hydrate. It’s quickly absorbed by thirsty skin to target signs of ageing and uneven tone to reveal healthier-looking skin when you wake up.
Concealer Pen
A lightweight liquid concealer to help cover imperfections like dark circles or blemishes.
Tinted Moisturiser
A hybrid of moisturiser and light coverage foundation to hydrate your skin whilst evening out the tone of your skin.
Please create a script that's natural and authentic to you! Refer to the Product USPs in the 'Product/Service' section.
HOOK / SCRIPT EXAMPLE:
Listen up gents, you can do so much better than the skin routine you’re probably using right now. Let me put you onto War Paint for Mens Ultimate kit
The Ultimate Kit contains everything you need to help you look great and feel more confident. Turns out that good things don’t always come in small packages.
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Film in a clean, well lit space that fits the War Paint for Men aesthetic - understated, modern and curated.
*Make sure to include close ups of applying full routine and face as per examples.
Including: Tinted moisturiser, bronzer, concealer finishing powder
Remember to include close ups, before and afters, give beams of energy and show your personal style. Make sure to include both skincare & makeup
Ideally lifestyle, fashion or makeup / beauty. We want our War Paint guys to have personality and a unique perspective on life as well as be a good representative of the brand.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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