Skin First Impressions - Q+A Niacinamide SPF 50
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
A video showing honest first impressions of the new Q+A Niacinamide SPF 50, with a
focus on absorption of product (white-cast)
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Niacinamide SPF 50 Balancing Daily Sunscreen
This lightweight, non-greasy daily sunscreen works to protect against the damaging effects of the sun
whilst calming and rebalancing the skin. Enhanced with Niacinamide, this hybrid mineral formula helps
to regulate oiliness, refine pore size and control blemishes while providing broad-spectrum coverage for both UVA and UVB rays. When absorbed, expect minimal white cast and a protected, calm and hydrated complexion!
This formula is 90% natural, vegan-friendly, cruelty-free and dermatologically tested.
Hook: Try Q+A's Niacinamide Balancing SPF 50 with me
Scene 1–
Friendly intro (could hold product and wave, must feel natural). Show the product to the camera.
Script 1 suggestion -
‘Today I’m trying Q+A’s new Niaicinamide Daily Sunscreen. There are three ingredient-led SPF 50’s in the range, but I’ve gone for Niacinamide as it’s best suited to my skin type! White cast is a major issue for me, so I’m hoping this product will impress!’
Scene 2 –
Focused on packaging.
Script 2 suggestion -
Comment on bright colours, information on front of pack and anything else you like about the packaging. Comment on the protection level (SPF 50, Broad Spectrum UVA + UVB) and the fact it’s dermatologically tested.
Scene 3 - Focused on texture, showing product being pumped onto hand at start of the scene. At the end of the scene, Start to work product into skin.
Script 3 suggestion - Comment on the texture of the product e.g. lightweight, gel-like, fragrance-free).
Scene 4 - Continue to work product into skin.
Script 4 suggestion - Focused on application, with product being applied directly to skin. Comment on how it
absorbs, the white cast e.g. literally invisible when worked into skin, the moisturising texture.
Scene 5 - Speaking to the camera, showing skin from different angles, could hold product up next to face.
Script suggestion 5 -
summarise your thoughts on the product e.g. I’m so impressed with this Sunscreen! The thing I love the most is....
It's hard to find an SPF that’s suitable for my skin tone but this will sloT perfectly into my regime.
Key messaging:
- SPF 50 protection
- Suited to my skin tone
- Broad spectrum protection (UVA UVB SPF 50)
- Absorbs into skin leaving minimal/no white-cast
- Non-greasy and lightweight
- Works well under makeup
Niacinamide pronounciation: nigh-a-sin-a-mide - Nigh as in short for night! For additional help, if you are to pop the word Niacinamide into google translate to read out loud, this is the correct pronunciation.
Video requirements:
- Brand name is pronounced ‘Q and A’
- Film in bright, natural lighting
- Film in a home setting, ie bathroom, bedroom or other clean space.
- Shoot in high resolution for enhanced video quality
- Film on camera app (on mobile device)
- Video must clearly show application to face
- First impressions should be honest, but guided by the key messaging below
- ‘Chatty, get ready with me’ style of content
- Script can be adapted to suit tone of voice of creator, as long as key messaging is covered
Creator requirements:
- Skin Type: Combination, oily or blemish prone
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Ellipsis Brands is a beauty brand incubator inspired to deliver meaning and relevance to an ever-changing market. Our ambitious and creative nature, combined with a unique vertically integrated business model, allows us to deliver innovative brand creation.
Brands in our portfolio include ingredient-led skincare brand Q+A and men's grooming brand Percy Nobleman.
In a friendly tone of voice, but delivering educational content to our audience.
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