Hair Loss - 3 things you didn't know
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
A punchy ad which calls out things people might not know about hair loss. This should be fast paced and call out our strongest USPs. I would try to make it as engaging as possible, either through smart editing, humorous elements, or both.
We would like an ad created which is vlog/unboxing themed and as the product is unboxed, you speak about why you chose MANUAL and the benefits of the MANUAL products
This video should be fairly fast paced, and use editing to keep the visuals fresh and engaging. When you refer to the product you can refer to it as:
Manual’s hair loss treatment; Manual’s minoxidil spray; Minoxidil spray; Spray hair loss treatment
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https://www.manual.co/hair-loss
(guidance only - we're very open to you tweaking the script and applying your own style to the brief)
- HOOK> Up to the creator but it should entice people to watch the video until the end and spike interest. e.g. 3 Things you don't know about hair loss / treatments,
- Intro could be something like... 'A lot of people believe hair loss is some kind of pre-destined fate, that it's unavoidable and there's nothing we can do about it - i've found that that's just not true
suggestions for the 3 things (To give it a more genuine feel and help with the flow, feel free to elaborate between points):
- you might think hair loss only affects older men when actually, 2/3 men start losing their hair by age 35
- Hair loss IS actually treatable - in fact, MANUAL's Treatment plans are effective in 9/10 men
- Just because your Dad went bald, doesn't mean that you will too - yes, hair loss is determined by genetics but it's more complicated than that. Luckily, MANUAL's package comes with expert help on hand to support you in your journey and answer any questions
- Progress doesn't have to take years - men over the world are seeing results in as little as 3-6 months with MANUAL!
- ENDING - something MANUAL specific
e.g. MANUAL are helping thousands of men successfully achieve their hair goals
CTA > Mention 50% off your hair loss plan at the end of the video
180 day money back guarantee
DO
- please film in natural bright light
- Add engaging captions to your video! remember to submit the version without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- don't sound like you're reading off a script
- DO NOT film via TikTok app. MUST use CapCut or similar.
- no blurry footage, not being able to see the product or you clearly
- Do not show the % on the minoxidil bottle - cover with a finger / camera angles
-Do not include any other product apart from the minoxidil spray
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We’re challenging the outdated notion that real men shrug their shoulders and carry on.
By empowering men with all the information and choices they need to proactively own their wellbeing, we can turn a corner.
We’re here to be your own personal manual. A guide to owning your health and happiness. Giving you all the tools you need to be good to you.
These are the principle that we follow for content creation
- Demystify the condition: We instill a sense of empathy with our audience. We show that their condition affects a variety of multiple men, and they are not alone.
- Science behind the condition: Our medical team explain the condition i.e Hair Loss, in a down-to-earth, accessible and easy to understand scientific way
- Demistyfy the solution: We outline that there is hope out there. We present our range of solutions to treat the problem
- Science behind the solution: Our medical team explains the solution i.e our products, in a down-to-earth, accessible and easy to understand scientific way. Also highlighting all the difficult parts of the journey i.e. side effects, timings etc.
- Social proof: We back up our solutions with customer testimonials, before and after imagery, press clippings etc.
we look at hims (UK and UK) and keeps (US based) for hair loss mainly
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