Writing on your phone (UGC 4, Homebox)
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Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We want to replicate the UGC format we attached in the references. The main message of the video is to show people that they no longer need to stress about managing bills. Now, all bills can be paid with just one click through Homebox. Extended brief version: https://billingbetter.notion.site/Brief-for-ugs-4-f700b4817f3e4510a7caaa923486ca82
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At Homebox, our messaging revolves around making the complex simple, instilling confidence through clarity, and empowering individuals in their financial journey. We're not just about consolidating household bills and personalised packages; we're about simplifying home finances. With hassle free home set up, visible bills and the security of an FCA-regulated service, our message is one of simplicity, empowerment, and a fresh perspective on managing your household bills.
All info in the brief: https://billingbetter.notion.site/Brief-for-ugs-4-f700b4817f3e4510a7caaa923486ca82
Script direction
Present in front of camera speaking to the lens, as you can see on the ref.
Be dynamic, natural as in real live.
Hook 1 Moving house tips
Moving out is so stressful when it comes to setting up and paying bills. Honestly, I can't stand it.
BODY
But then... I found this app. It sets up all your bills and bundles them into one neat monthly payment.
Picture this: no more bill-related headaches, no more scrambling to keep track of who owes what. Homebox splits the bills between housemates, and everyone pays individually.
So no more stressing about your credit score taking a hit because of someone else's slacking. Homebox makes life a heck of a lot simpler.
Please feel free to make the ending more natural, also if you have any ideas or Qs please write to us.
Please film in VERTICAL using your smartphone or another high-quality camera in selfie mode.
Make sure you can be heard clearly and there is no major background noise in your recording.
Make sure you are lit well by using a window as a light or studio lights you may already own such as a ring light.
Please ensure you are filming at the highest quality such as 4K - Watch this video if you are an iPhone user and unsure.
TURN OFF HDR- iPhone 12 and above have HDR video turned on by default. This setting should be TURNED OFF before filming. See how to do this here.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
Hook 2: Renting hacks
Renting is so stressful when it comes to setting up and paying bills. Honestly, I can't stand it.
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Homebox is a rapidly growing FinTech company based in London. We're all about Simplifying Home Finances. Our core product is a bill bundling service. When you move we will set up all of your bills for you and then manage them on an ongoing basis. This is especially useful for not having to chase your housemates for payment and saves a lot of time/ stress.
Homebox's USP and Benefit Key Messaging At Homebox, our messaging revolves around making the complex simple, instilling confidence through clarity, and empowering individuals in their financial journey. We're not just about consolidating household bills and personalised packages; we're about simplifying home finances. With hassle free home set up, visible bills and the security of an FCA-regulated service, our message is one of simplicity, empowerment, and a fresh perspective on managing your household bills.
Homebox benefits:
- Bill Bundling (All household bills consolidated into one monthly bill)
- Hassle-free home setup
- Customisable bill packages
- Each tenant is responsible for their portion of the bill, which they each pay individually (no impact on your credit score if someone doesn’t pay, no chasing housemates for their share of the bills)
- Bill Visibility (All tenants have visibility to their bills and statements)
- Time-saving
- Stress free life
- Adulthood is easier now
Homebox
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We have a big focus on making things simple. So please simple and straightforward language. Casual terms are fine.
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