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The Brief
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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
Track Shipment
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
Congratulations, you've been selected for this project! 🎉
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
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Project Summary

Project Name
The INKEY List (New Product Launch) #3
Brand
Campfire
Brand
The INKEY List
Website
https://www.theinkeylist.com/
Compensation for this project
$125
Duration
Longer than 60 seconds
Format
Physical product
Yes
Track Shipment
View Full BriefMore about the client

The Brief

Description

Raw clips only - Hooks, script & B-Roll 

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For brand new product release.

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Link to full brief is here - https://docs.google.com/document/d/15jj_S6YsvdVtvkN4bc3X7muoCyKtyUhjpfPXYvJ8P0o/edit?usp=sharing 

# Variations
Additional Variations
0
Inspiration
https://drive.google.com/file/d/1_3zlUUsrKUZ4UhcUMHFzWH8oNMH8cs9u/view?usp=drive_linkhttps://drive.google.com/file/d/1k3LB1tz_pbHbmOwW0azbQBDePJlbGtLp/view?usp=drive_linkhttps://drive.google.com/file/d/1Ixa5eXtKlHYJfkTc-54T5YDQRxpQ0wvW/view?usp=drive_link
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Not released yet - Here's more info

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A new age in skincare technology to defend against visible signs of skin aging

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Powered by Bio-Active Ceramides for up to 4X visible fine line and wrinkle reduction*, this rich, velvety moisturizer delivers multi-level support to help strengthen the skin barrier, provide 24-HR hydration, & accelerate visible renewal.​

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Achieving unparalleled results in clinical testing, 100% of participants showed a clinical improvement in 6 key signs of aging (fine lines & wrinkles, plumpness, firmness, lift, elasticity and barrier function) after 28 days**.

Main Concept
Script/Description of Scenes

Raw clips only - Hooks, script & B-Roll 

​

For brand new product release.

​

Link to full brief is here - https://docs.google.com/document/d/15jj_S6YsvdVtvkN4bc3X7muoCyKtyUhjpfPXYvJ8P0o/edit?usp=sharing

​

Additional information

Raw clips only - Hooks, script & B-Roll 

​

For brand new product release.

​

Link to full brief is here - https://docs.google.com/document/d/15jj_S6YsvdVtvkN4bc3X7muoCyKtyUhjpfPXYvJ8P0o/edit?usp=sharing

​

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Campfire
Pronunciation
Website
Social Media
Category
About
Brand Guidelines
Tone of voice
Competitors/similar brands
Details on brand
Name
The INKEY List
Website
https://www.theinkeylist.com/
Social Media
Category
Beauty/Cosmetics
About
Elevate your skincare & haircare with our knowledge-driven products. Discover cleansers, moisturisers & treatments at The INKEY List.
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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The raw edit without text and music overlays
The final (edited) file version
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