DR.VEGAN Gut Works
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Generic brief information for all
We're looking for an authentic direct-to-camera testimonial, that feels like a friend sharing advice. Please use the brief as a base and feel free to tweak, make it your own and incorporate your own experiences that relate to the product.
We're also keen to showcase the product in the shot and ensure there is enough room so we can crop to different format sizes including horizontal.
Structure of Testimonial
- Address common symptoms, call out the problem - talk about your personal experience with the health concern, you can even mention past things you’ve tried that didn’t work
- Position product as a solution to that problem
- Share positive results that you’ve personally experienced with the product
- Re-affirm decision by highlighting key USPs
- Reiterate positive impact
- Mention whether you would continue to take it and Encourage viewers to try it too
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Gut Works
Visual: Speaking directly to camera, in a cosy spot / on a couch like you’re chatting to a friend
Hook options that can be used as is or as inspo
- Just had to share: ______
- Honesty hour: __________
- Living with IBS is a journey, but it doesn't have to be a struggle.
- Living with IBS can sometimes feel limiting, but it doesn't have to be.
Script Points That Can Be Included:
I have suffered with issues with my stomach for many years. Often trying to avoid certain foods that could be a trigger for me.
[Discuss your personal experiences eg. IBS, bloating and discomfort, constipation, not feeling you can go regularly]
I'd read a lot about the benefits of probiotics but most of them were very expensive and to be honest they never worked for me.
Visual: bring product into frame
Then I discovered Gut Works by DR.VEGAN. These little capsules are so amazing. It has been my ticket to breaking free from discomfort. Honestly.
Visual: hold up product
It’s a prebiotic and probiotic in one. It has I think 50 billion live cultures / probiotics. I haven’t seen another one that has such a high CFU count, it’s so rare! It has 6 clinically studied strains, other ones I’ve tried only had like 1 or 2 strains.
Visual: keep holding it throughout the video
I was shocked, but also still skeptical. But I thought oh well, why not give this ago and see if it works, I read the reviews and it’s helped so many other people. Their rearch found it was 3x more effective than other probiotics so I thought maybe this would work for me and oh boy it did!
CTA:
I had almost given up hope that I could ever feel this good again. This has restored my gut and changed my life. I can travel without feeling restricted or disrupting my bowels regularity, I can enjoy meals out without worry. Trust me, Gut Works - WORKS. Digestive issues don’t stand a chance against Gut Works.
DO:
- Please film in natural bright light
- Add engaging captions to your video, and remember to submit the version with and without.
- Shoot high-res
DON’T:
- Don’t say tablets, say capsules instead. (Capsules are much cleaner!)
- Don’t over edit photos, we like natural for body positivity.
- Don’t have more than 2 capsules out at a time for regulatory purposes.
- Don’t take our product alongside other brands and especially not tablets.
- Don’t show the pouch ripped open in photos, it should be sealed.
Other visuals to film, that can be slotted in:
- Showing the package come through the letterbox
- Unboxing
- Taking one capsule
- Depicting the pain points
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At DR.VEGAN we care about your health, whatever your diet. Everyone deserves to support their own health without compromising the planet. Our supplements are formulated to protect both simultaneously.
We bring clarity, ethics and expertise to your nutrition and wellness. Made in the UK and led by science, our unique formulas are created by expert nutritionists with clinically studied plant-based ingredients, that work.
We use the most bio-available, effective ingredients at optimal levels to make a real difference to people's lives. Our formulas contain zero nasty additives, zero animal ingredients and zero bulking or anti-caking agents. Clean, 100% vegan and accessible for all. Packaged in plastic-free and home-compostable pouches, with your stylish and convenient refillable Pill Tin in your first order. We're plant-based inside and out.
https://www.wildnutrition.com/
https://www.yourheights.com/
We are expert and honest. We educate people in nutrition and health, but also like to break taboos and discuss topics openly so no one feels they are alone in their health concerns.
https://www.wildnutrition.com/
https://www.yourheights.com/
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