This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
Thanks for confirming! We'll let the brand know that you have received their product(s) and are now ready to make their content.
Oops! Something went wrong while submitting the form.
This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
Track Shipment
Thanks for confirming! We'll let the brand know that you have received their product(s) and are now ready to make their content.
Oops! Something went wrong while submitting the form.
You have been selected for this project!
Congratulations, you've been selected for this project! 🎉

Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Your shipping address
Not correct?
Edit address here
*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
Yay!
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Oops! Something went wrong while submitting the form.
You have been selected for this project!
Congratulations, you've been selected for this project! 🎉

Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Your shipping address
*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
Edit Address
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Yay!
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Oops! Something went wrong while submitting the form.

Project Summary

Project Name
The NEW Zable
Brand
Zable
Brand
Website
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
No

The Brief

Description

We'd like a set of 4 bold, creative ads to show the audience why they need the Zable app.

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Zable is a credit card app that looks beyond your credit score, and we relaunched it earlier this month! 

Our users can link their bank accounts in the new app to boost their chances of approval by up to 35%. The Zable card could help customers build their credit score as long as they make payments on time and stay within their credit limits. And most customers can add their cards to Google Pay or Apple Pay right away. The Zable app has some features that customers love (check out our Trustpilot and App Store reviews) - especially repayments within minutes (most companies make you wait 2-3 days for payments to show).

https://zable.co.uk/

Main Concept
Script/Description of Scenes
  • Start with catchy hook (1-3 seconds)
  • Ideally use a variety of locations OR angles with quick transitions
  • Keep the video bright, fun, and energetic
  • Show the app itself in at least 1 clip
  • Add animated subtitle popups, but also please supply a version without subtitles. We also need the video in 1:1, 4:5 and 16:9. 

Example script 1 (Any):

For the longest time I wasn’t able to get a credit card and it was really frustrating.

Then I found the Zable app and I was surprised to find they accepted me.

It works by linking your bank account and analysing your spending, not just your credit score.

And it could help you build up your credit if you make your payments on time and stay within your limit.

They’ve got over 600,000 customers in the UK already and have insanely good reviews on Trustpilot.

Download Zable to see if you’re eligible.

Example script 2 (18-34):

Here’s how I got accepted for my first ever credit card

Step 1: Download the Zable app

Step 2: Link your bank account

Zable will see if they can look beyond your credit score to make you an offer for a credit card

Step 3: If you’re eligible, you can finish the application right in the app and if you’re accepted, you can add it to Apple Pay right away

Example script 3 (40+):

If you’re looking for a new credit card but your credit score looks like this [visual of a bad credit score]

Here are three reasons why you need Zable

Number 1: Zable links to your bank account and analyses your spending patterns, not just your credit score

Number 2: It could help you build up your credit if you make your payments on time and stay within your limit

Number 3: They have over 600,000 customers in the UK already and insanely good reviews on Trustpilot

So what are you waiting for?

Download the app and see if you’re eligible

Please do not use these word for word. Use these scripts for inspiration, and of course you can borrow a few lines but the rest is up to you! We are open to bold scripts and new ways to market our products so don't be scared to think outside the box!

Additional information

We’re looking for four skilled creators that can show our audience why they need Zable. 

Zable is straightforward, we’re different from the rest, so we want our creator to be too! We would like you to be energetic but simplistic - no fancy stuff, just real talk and real creativity.

We are looking for:

One 18-34 male

One 18-34 female

One 40+ male 

One 40+ female

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Zable
Pronunciation
Social Media
Category
Apps
About

Educational Value: Zable focuses on educating its audience about financial concepts, which is important as many people find finance complex and intimidating. They aim to develop content that showcases everyday situations where Zable can be beneficial, such as managing unexpected expenses and improving credit scores.

Relatability: Zable values relatability, sharing stories from real users focusing on how the card helped them achieve their financial goals, like improving their credit score to buy a house.

Transparency and Clear Information: The brand builds content around transparency, customer testimonials, and clear information about their products, which tends to be more successful in engaging customers.

Customer Support: Zable values consumer support, as indicated by the inclusion of consumer support in objectives and key results.

Product & Services and Price & Value: Zable values offering a good product and service at a fair price.

Consumer Understanding: Zable aims to ensure consumers understand their product, which is important considering the risks and benefits of credit for near-prime and sub-prime customers.

Brand Guidelines

Monzo

Wollit

Tone of voice

We’re straightforward

We get straight to the point, but we’re not blunt or rude. We keep our sentences as friendly and concise as we can. Our audience doesn’t have time to decipher complicated financial jargon, so we don’t make them. If we need to explain something, we break it down so it’s simple and effortless to understand. We use real-life examples with numbers instead of abstract equations.

Before: To understand more about what options are available to help you, please contact us. We can work together to find an affordable solution best suited to your needs.

After: If you’d like to find out more about your options, <get in touch> and we can have a chat.

We’re approachable

We’re warm, understanding and upbeat. We’re not judgemental about anyone’s financial situation. We avoid words like ‘struggling’ or ‘worried’, because they could make our audience feel negative emotions and reduce the effectiveness of our communications. When we communicate something negative to customers, we emphasise the benefits of improving their situation without judgement. We choose our words carefully to show we empathise with our audience, and we nurture our connection with them. Most importantly, we write like humans, not robots. 

Before: We understand that unforeseen circumstances can sometimes impact your ability to make payments. We're here if you need help to get your account back up to date.

After: We know the unexpected can sometimes happen and you can’t make a payment. If you need a hand getting your account back up to date, just <let us know>. 

We’re transparent

Trust is really important when it comes to money, so we’re always clear and up front. We never hide behind ambiguity or conceal information from people. We use simple language to explain complex financial concepts, which empowers our audience to make their own well-informed financial decisions.

Before: Continuing to miss payments is damaging. 

After: If you carry on missing payments, it might damage your credit score. This could make it harder for you to get credit in the future. 

Competitors/similar brands

Monzo

Wollit

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

Your content

Your uploads

Submitted on:
July 25, 2024
This is some text inside of a div block.
In Quality Check
Quality Checked
Usage Rights Consented
Submitted on:
July 25, 2024
This is some text inside of a div block.
Revision requested
Revision requested
View DetailsView & Upload Revision
In Quality Check
Quality Checked
Usage Rights Consented
Submitted on:
July 21, 2024
This is some text inside of a div block.
In Quality Check
Quality Checked
Usage Rights Consented

Upload new content

When you have new content ready, please upload it here. Please make sure to follow the brief and upload all necessary files.
The raw edit without text and music overlays
The final (edited) file version
All required formats

File 1

Select the type of asset
Select the format
Yay!
Your content was submitted! The Twirl team will cross-check your content and, if ready, deliver it to the brand. The brand may ask for revisions before your project is marked as completed.

Please note: It may take up to 10 min until your assets are shown here.
Upload more content
Oops! Something went wrong while submitting the form.
You have applied, and the brand is currently reviewing all applications. If successful, we'll reach out with next steps soon!
This is some text inside of a div block.
This project has been archived. Discover and apply for more available UGC jobs!
This is some text inside of a div block.