What is an OGT bar?
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Project Summary
The Brief
Please don’t apply if you’re allergic to nuts, gluten or dairy – see full nutrition info here https://weareogt.com/collections/our-flavours .
Thumbnail must either be you holding a bar or the box with your face in please.
We want to explain what our bars are, the different flavours and the texture of these. Show the bar flavours in the box, biting into a bar, breaking it open with hands to show texture, explaining the inside like a flapjack and that the coating is thin. You don’t need to hit all the flavours, just a few of the ones that look most interesting.
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One Good Thing bars are oat based snacks that come in either a snack or a protein range. A bit like Nakd bars – but the difference is, they’re actually naked. They are the world’s first wrapper-free snack and protein bars with a 100% natural, edible coating. So a little bit like an apple, you just pick them up, give them a quick rinse if you wanted to, and eat them. The coating works exactly like a plastic wrapper, keeping the bars tasty and fresh inside. They’re full of flavour and an easy (and tasty) swap to help reduce your plastic waste and impact on the planet.
We sell them through our website weareogt.com direct to customer. You can order a one off box or subscribe and save 30%.
Happy for you to tailor the script to what feels natural, but essentially:
[Scene: showing the box of snack and protein bars, and picking up your favourite flavour, biting into the bar (and enjoying!), then breaking open with hands]
“Guys, I have found my new favourite snack - OGT bars are my new go to!”
[Scene: showing the box of snack and protein bars, and picking up your favourite flavour, biting into the bar (and enjoying!), then breaking open with hands]
“Now they look a little weird, but they taste soo good - they’re made from 100% natural ingredients, cold pressed into these bars. My favourite flavour is…”
“It’s kinda like a flapjack, but you can taste all the different fruits and flavours inside. There are 7 snack and 7 protein flavours to choose from. The edible coating helps me reduce my plastic waste, it’s made mostly from beeswax and is really thin, you hardly notice the difference (apart from having no plastic waste of course!)”.
CTA at the end “To get yours, head to weareogt.com and subscribe to get 30% off”.
Key messages for the bars:
- Sustainable – helps you reduce your plastic waste. No plastic wrapper, tackling the plastic waste issue at the root cause – plastic!
- Covered in a 100% edible, natural coating made mostly out of beeswax that protects the bars like a plastic wrapper would, keeping them fresh and tasty.
- Made out of raw cold pressed
- All 100% natural ingredients with no artificial flavours or preservatives
- Come in one 100% recyclable box
- Comes in 14 different flavours, a snack range and a protein range
- Tasty/lots of flavour
- Less than 150 calories per bar
DO
Please film in natural bright light
Add engaging captions to your video! remember to submit the version with and without!
Keep it lively and energetic - we want to encourage the audience!
Shoot high-res
DON'T
Don't sound like you're reading off a script
Don't film via TikTok app. MUST use CapCut or similar.
No blurry footage, not being able to see the product or you clearly
We aren’t allowed to say ‘Good for the planet’
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One Good Thing is home to the world’s first wrapper-free snack and protein bars. Yep, that’s right – no wrapper. Think of them just like an apple – you simply rinse (if you want to!) and eat. Instead of a traditional plastic wrapper, our oaty snack bars are covered in a 100% natural, edible coating, made mostly out of beeswax. This special coating protects your bars, keeping them tasty and fresh.
Why bother making such a weird little bar, we hear you say…Well, we’re huge fans of the planet. In fact, we’d say we’re pretty reliant on it and we’d like it to stay! But having big dreams of saving the planet can feel a little daunting, and some people don’t know where to start. That’s why One Good Thing was created, to make it easy to do just One Good Thing to help reduce our impact on the planet, by swapping out your not-so-naked bar for an OGT bar.
Our competitors are Nakd, Graze, Eat Natural, Deliciously Ella, Alpen, Trek, Tribe.
In terms of content, we like to look at the meta ad library of Dash Drinks/Dash Water, Smol, Surreal Cereal, Huel, Zoe, Rheal.
We write how we speak – casual, optimistic, humorous. Whilst we have big dreams, we’re humble and realise that our OGT bars aren’t the solution to saving the planet. They are simply One Good Thing to help reduce plastic waste. Our brand is all about the positivity effect – doing something good, feels good and encourages others to do something good, too!
Our competitors are Nakd, Graze, Eat Natural, Deliciously Ella, Alpen, Trek, Tribe.
In terms of content, we like to look at the meta ad library of Dash Drinks/Dash Water, Smol, Surreal Cereal, Huel, Zoe, Rheal.
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